International expansion for DS Fashion UK LTD

International expansion for DS Fashion UK LTD Strategy is the determination of the basic long term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources for carrying out these goals (Chandler 1962) International Expansion This report is about a company which is a clothes manufacture based in the north east of England in Darlington. This company which is owned by my friends Father and has been established for well over 15 years. Mr Sandhu was employed by a family friend in the 1970s where he gained experience in the clothing sector, he picked up knowledge and skills on how to run the labour aspect of clothing manufacturing. After this he left this job and with his savings opened up his own clothing company in Darlington. At first the distribution channels was limited so they started selling their goods through market stalls. The company employed 20 people but then expanded to more. They specialise in manufacturing clothing for women and children. Their main distributing channel at this time after the market stalls was to small independent retailers across the England and supplying Yours Clothing and recently started producing garments for Lipsy London. At the start of 2011 Mr Sandhu decided to work on a strategy that will increase profits and to go international. The plan was to think of what country labour and materials would be cheap and the day to day running of the business. He had to take into consideration the amount of employees and if he was going to buy a new factory or rent one. He took a numerous amount of trips to India to see which one would be more cost beneficial for him. D S Fashions Ltd strategy is To produce unique high quality goods, through methods which involve cost efficient manufacturing , and enables us to retail our goods to reputable companies at cheap prices, ethically and fairly which benefits all stakeholders To achieve these objectives outlined in the statement above the company had to stick to a certain path, the business environment which affects the profits of the company such as the material, labour, machinery and tax all was considered before a strategic plan was thought about. The clothing manufacturing industry in the UK is changing where more companies are now going abroad to set up factories because the costs are lower to run and cheaper to produce garments. This means there is increased competition from competitors and the external factor needs to be considered, before the move to go international is considered. DS Fashions Ltd used this model to create strategic plan this is what the model looked like: Objectives External factors affecting business PEST Internal factors affecting business SWOT Plan to achieve objectives Implement Plan Review and Evaluate To investigate further and to get a broader picture of what issues can arise a PEST analysis was created which assessed the Political, Economical, Social and Technological factors which could affect the external influences on the international expansion. This is a PEST analysis on the external environment and external influences that could affect the expansion to India. Political War Changes in Import duties VAT rises Better relations between India and UK Economical Inflation Creates new employment opportunities therefore reducing unemployment Beneficial for the UK and Indian economy Social People might not want clothes from India New trends in fashion can contribute to extended clothing lines, which can cause expansion for factory Technological The use of the internet is beneficial because trips to India can be limited, designs can be emailed and video conference can take place from anywhere in the world New machines such as the Vetigraph system which enables cut patterns and makes it accurate and cost efficient as it minimises waste of fabric After this PEST analysis it shows a balanced side of the advantages and disadvantages of the risks and opportunities to move abroad for DS Fashions Ltd, considered in the business environment externally. However even though these environmental risks have been established it is still necessary to do a SWOT analysis on international expansion strategy that could affect the strategic plan being implemented, that is why the strategy needs to be assessed DS Fashions Ltd SWOT is illustrated below. SWOT on DS Fashions Ltd Strategy Strengths Advertising to a new market Bigger market share Attracting new customers Offering something locals cant Weaknesses Different culture Different fashion trends Competing with loads of others competitors in India need to established Opportunities Cheap distribution costs Cheap labour Larger workforce with lower price which means mass productions Quality control which gives good competitive edge Threats Big competitors such as Primark and Matalan has a bigger market share and negotiate better deals as they mass produce garments Deadlines might not be met on time Other companies setting up business in India for fashion trade The analysis clearly outlines positive and negative outcomes on the strategy but the strategy looks more promising for the future, moving to India would be a positive outcome. As the strategy was a way of DS Fashions Ltd to expand to India which could be more cost efficient for them. The SWOT analysis suggests by doing this they can infiltrate a new market and could take a big market share of the fashion industry. Also it suggests by expanding to India they will be able to produce larger quantity of garments, using high quality materials and fabrics. As they will have a larger workforce they will be able to produce garments that need more labour in production, because they will have a bigger and more powerful workforce they will have a bigger turn around period therefore attracting more customers. One of the weaknesses that the SWOT picked up was the difference in culture, however it can also be seen as strength because they could diffuse the two different cultures and create a new m arket, or they could also provide to the smaller minor Asian community within the bigger British western community, thus producing garments to cater for different cultures within the UK and other potential distributors. Opening the production unit in India would mean that they would get cheaper labour; therefore they would be able to invest more into the quality of the fabrics and the quality of the labour, so they would be producing garments of a more higher standard, so they may also be able to enter a higher level market within the fashion industry. Another beneficial factor is that they will be creating more jobs in the Indian community. Michael Porter came up with a concept of a value chain; this chain was made to include the functions which would give core competences over its competitors. The links with suppliers are referred to as upstream linkages and the distributors and customers are downstream linkages. Different organisations have different value chains. Tesco will have a different value chain to Comet the electrical goods retailer. Having an analysis of the value activities helps the organisation identify where there is potential, finding this out they can change activities and improve the way they are run. The way it is analysed is not in isolation but with external linkages too such as distributors and suppliers. Primary Activities Inbound Logistics Operations Outbound Logistics Marketing and Sales Services Efficient links to suppliers Products. Large Shipments, massive warehouses Mass production to exploit economies of scale and experience effects to cut production costs Selection of bulk or large order low cost carriers. Tight controls on inventory levels Little promotion or advertising. Products priced to generate large sales volume Modest after sales service and maintenance. As you can see above these are the primary activities of the value chain, this in relation to DS Fashions Ltd, will have the same structure. Now we will look at the support activities. Support Activities Infrastructure Human Resource Management Technology Development Procurement traditional centralised managerial style with formal procedures and rigid hierarchy:emphasis on cost control Intensive training to emphasize cost saving:encourage employees to look for new ways to improve methods Economies of scale of RD and technology development: process innovation Seek low cost suppliers, use size in bargaining with suppliers The Risks Too much differentiation Buyers become better informed Dilution of brand identification Sustaining perceived distinctiveness Offering more features than customers desire, especially if this is reflected in a premium price Demand becomes more price sensitive, which limits any price premium that may be charged Offering lower priced product-line extensions may adversely affect quality brand image Imitation and product improvement by competitors, or changes in consumer tastes, or changes in technology can all undermine a differentiation strategy Conclusion After looking at DS Fashions Ltd strategy it is quite clear that it is a very positive move forward. This international expansion has been beneficial for the company as well as the consumer and also the workers. Sticking to their ethical and environmental efficiency DS Fashions have scrapped the image of moving to India as a sweat shop and taking advantage of labour to a fair way. Everything has been taken into consideration for this international move and the benefits and rewards are big.

Mobile Repair

1. Mobiles basic Electronics Electrical parameters – Current, Voltage, Frequency Mobile electronic Components – Resistors, Capacitors, Diodes, Transistors and LEDs Use of Multimeter – Measuring resistance, capacitance, voltage, batteries 2. Mobile Phone Components Mobile Components – Speaker, Mic, Ringer, Vibrator, Charging Connector, Memory, Antenna Batteries – Types of batteries, Standby time, Talk time. Chargers. 3. Mobile Basic Introduction GSM / CDMA Technology Basic Working Different terms used in mobile phones – Bluetooth, SMS, Memory Cards Different services – GPRS, WAP, 2G, 3G Different Functions – Speed dialing, Call waiting, Call conference etc. 4. Basic Troubleshooting Tools used for opening mobile Phones Disassemble and Assembly of Mobile Phones. L2 Components testing, troubleshooting and replacement – Display, Speakers, Mic, Vibrators, ringers, Antennas, charging connector. Cleaning method of PCB. Replacement of panels. 5. Advance Mobile Hardware Different sections in mobile phone – PFO section, RF section, Baseband section Introduction to Various ICs and electronic components. – PA, Antenna switch, RAM IC, Cobb, Power IC, Charging IC, CPU (MAD / UPP),filers, Thavo IC, etc. Soldering/desoldering of mobile components. Using blower for removing mobile components. Study of Block diagram and PCB pictorial. Tracing and trouble shooting through circuit diagram. 6. Software Introduction Introduction to personal computers. Software features like downloading thru bluetooth, data backup etc. Connecting Mobile with PC. Introduction of flashing and software upgrades. 7. Software World Class Unlockers Flashing and unlocking with UFS – Nokia Flashing and unlocking with JAF – Nokia Flashing and unlocking with Cruiser – Sonyericsson Flashing and unlocking with Infinity – China and unlocking Flashing and unlocking with NSpro – Samsung Flashing and unlocking with Spiderman – China Flashing and unlocking with Setool2 – Sony Flashing and unlocking with Ultima box – Motorola Flashing and unlocking with Smart Clip – Motorola 8. Software Free Unlockers Unlocking Apple – iphone free ODM Unlockers Unlock HTCXDA Pocket PC Samsung Rocker software Nokia BB5 Unlocker MS-Tool Unlocker for Motorola Siemens Unlocker And many more†¦.. 9. Faults and Solutions – Hardware (L1 / L2 / L3) Circuit diagrams and PCB diagrams showing faults and solutions for Nokia, Motorola, Sony, LG, Samsung. Jumper Settings – Nokia, Sony, Motorola, LG, Samsung and China Phones

Management of Change

School/Portfolio:| The Business School| Course Code/ID:| BUMKT5901| Course Title:| Marketing| Teaching Location:| MIT Melbourne| Program(s): | MBA| Author:| Kimble Montagu/Robert Errey| Level:| Introductory | Semester:| Insert| Prerequisite(s):| Nil | Corequisite(s):| Nil| Exclusion(s):| Nil| Credit Points/Progress Units:| 15| ASCED Code:| 080505| Adopted Reference Style APAhttp://www. ballarat. edu. au/library/assignment-and-research-help/referencing/apa-style 1COURSE ORGANISATION: 1. 1Handbook/sFor full details of programs and school procedures, please refer to the University of Ballarat handbook and The Business School Programs Handbooks available at: http://www. ballarat. edu. au/current-students/publications,-policies-and-forms/handbook/2012 http://www. ballarat. edu. au/business/handbooks Important information located in the handbooks includes: * * Student responsibility * Special Consideration process and forms * Submission of tasks and assignments * Appeal process * Unsatisfa ctory progress – Early Intervention * Grading codes 1. 2StaffThe most appropriate contact is your lecturer. If necessary they will contact the Course Coordinator at the University of Ballarat. | Coordinator| Lecturer| Tutor| Name:| Kimble Montagu| Kimble Montagu| N/a| Phone:| 0437 443 323| 0437 443 323| | Fax:| | | | Email:|   k. [email  protected] edu. au|   k. [email  protected] edu. au| | Office:| | | | Web:| | | | 1. 3Classes | Monday| Tuesday| Wednesday| Thursday| Friday| Saturday| Sunday| Morning| | | | | | | | Afternoon| | | | | | | | Evening| | | | | | | | Insert relevant time(s)/day(s)—then delete this messageStudents are reminded that class attendance is vital. Whilst it is appreciated that work commitments can impinge upon class attendance you need to be aware that there is more to learning Marketing than just reading the text and/or the lecture slides. Participation in class exercises and discussions, viewing DVDs, collaborating with your group memb ers and other classmates all add to a much richer learning experience. If you are going to miss all or some of a class then you need to let the lecturer and your group members know what is happening.History has shown that students who miss classes struggle to achieve the higher grades. 1. 4Consultation Hours By arrangement—please email for an appointment. 1. 5Prescribed Text This subject will be conducted on the presumption that students have a copy of: Iacobucci, D. (2012) MM3. Mason, OH: South-Western Cengage. 1. 6Plagiarism Plagiarism is presenting someone else work as your own and is a serious offence with serious consequences. As set out in the University Regulation 6. 1. 1, students who are caught plagiarising will, for a first offence, be given a zero mark for that task.A second offence will result in a failing grade for the course(s) involved and any subsequent offence will be referred to the Student Discipline Committee. Student must be aware of the University Regula tion 6. 1. 1 Student Plagiarism, available at http://www. ballarat. edu. au/legislation/6. 1. 1-plagiarism. The link to the library website for more information is: http://www. ballarat. edu. au/library/assignment-and-research-help/referencing Students must: * fully reference the source(s) of all material, even if you have re-expressed the ideas, facts or descriptions; * acknowledge all direct quotations; and not submit work that has been researched and written by another person Turnitin—this software application allows students to check their assignments for referencing and citation omission or incorrect paraphrasing. Put a statement here about how/where to submit the assignments 1. 7UBOnline UBOnline is used to host course resources for all courses. Students can download lecture and tutorial notes to support class participation. Students login to the UBOnline at https://ubonline. ballarat. edu. au/login/index. php. ———————â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€ 2OBJECTIVES: 2. 1General comments The objectives of this course are to introduce to you the fundamental principles and practices of marketing and to develop your ability to understand and use marketing processes and techniques. The development of your analytical and presentation skills will also be emphasised in this course. Marketing performs a specific role within the organisation. It seeks to increase certainty in the revenue stream today and into the future (Ambler, Marketing and the bottom line, 2000).The philosophy that underpins how this is achieved can be simply stated as seeking to understand and satisfy customer needs and wants as part of the process of achieving the organisations objectives (Kotler et. al. 2009). To execute this philosophy to fulfil its role within an organisation, marketing follows a process that comprises a number of components and tools. The apparent simplicity of the task as portray ed above, masks a complexity that will keep you engaged in the discipline for many years.Good marketers are able to draw insights from the theory, apply it to the day-to-day and develop innovations in marketing activity that delivers success to the organisation. It is, therefore, suggested that organisations which embrace marketing are more effective and efficient at generating revenue than that those which do not. A more technical explanation of the process of marketing is that companies aim to deliver value to their customers in a range of situations and contexts via a product or a service.The concept of value is one we consider early in the course. Companies usually deliver value to customers by developing a strategically planned and managed approach and by understanding their markets—that is, their customers, who are usually divided into groups of people (referred to as market segments) who share similar aspects or characteristics. The notion of identifying and understand ing (target) segments is the basis of consumer behaviour; a key aspect of the course.The way in which companies actually design, and deliver a product or service to meet the needs, wants and demands of their markets lies at the very heart of the marketing concept and this is the marketing mix. This multi-faceted topic covers the remainder of the lecture series. There are four key parts of the marketing mix we focus on: product, price, place (logistics), and promotion. In fact, there are also three other Ps—people, physical evidence and process. We do not cover these in this course—not because they are not important but because we simply do not have the time (they are covered in many textbooks).Each part of the marketing mix (and indeed, of marketing as a whole) has to deliver carefully planned value to the market—so we return to the critical concept of value which lies at the very heart of marketing. The above focuses on how companies provide value to customers (known as customer value). However, customer value also has another meaning—the financial value customers provide firms via their purchase of goods and services and the consumption of pre- and post-sale services. The financial outcome associated with the company’s marketing program is a critical issue for Boards and senior management.On completion of this course, you should be able to: 2. 2Knowledge * Recognise and understand the fundamental core concepts and processes of marketing * Explain marketing and its role in society and identify the principles that underpin marketing orientation * Describe the variety of marketing activities necessary to fulfil the marketing management process * Have acquired an understanding of the fundamental concepts and processes of marketing and the principles underlying the development of marketing strategies . 3Skills * Select appropriate methods and tools for implementing marketing strategies * Demonstrate and apply this knowledge to p rovide solutions to marketing problems * Solve marketing problems, and write cogent academic and business reports to meet academic and business criteria * Differentiate between organisations that are marketing oriented and those that are not 2. 4Values Appreciate the marketing situations that can occur for a range of products, services and ideas, and the marketing practices of various organisations in the public and private sectors including the not-for-profit organisations * Understand and appreciate the role of the marketer as one which contributes to an organisation’s goals through satisfying the needs of the consumer and the longer term needs of society (values/attitudes based objectives) 3CONTENT: 3. 1Topics and sub-topics may include: See the schedule near the end of this course description for a detailed list of key topics to be covered in this course. You will be introduced to the marketing concept and its evolution. The role of marketing in a modern business environm ent will be discussed including the way in which the marketing system interrelates with influencing variables. Current topical issues, including ethical considerations and green marketing, will be raised. * The critical concepts of ‘value exchange’ and ‘customer value’ will be emphasised. * Marketing’s role within the organisation and the underlying principles and techniques for marketing decision making, marketing planning, marketing research and the development of marketing strategies will be discussed. You will gain an understanding of the forces affecting market dynamics and an introduction to consumer behaviour, market segmentation, target marketing and positioning. * The elements of the marketing mix and associated concepts will be covered including the product life cycle, new product development, brands and packaging, pricing, distribution and supply, advertising and communications. * The organisation, control and evaluation of the marketing a ctivities within a firm will be introduced. 3. 2Teaching Method Classes will be informal, interactive and involving.Class exercises and discussions will be complemented with DVDs/video clips on various topics where appropriate. The lecturer will vary the format, style, pace and flow to meet your needs but remember—your willingness to participate and share your knowledge/experiences will help your learning and that of the other students. If you have not studied marketing before it helps your learning if you start to become a highly aware consumer. This means, for example: 1. When you see an advertisement on TV or in a magazine ask yourself the following; a. ho is the target market? What has led you to this conclusion? b. what is the key message? How is it being communicated? c. is this the best medium to reach this target market? 2. When you’re at the supermarket take note of; d. what products/brands are placed in the best locations (where in the store/on what shelf) e. whether house brands are taking space from national/international brands f. what price or sales promotions are being run g. determine, if at all, how these marketing tactics affect your buying behaviour 3.Take note of how you go about your shopping for a variety of goods/services—just buy what you always buy, search for products and prices on the Internet first, speak to friends, who makes the final decision, who purchases the product 4. If you’re not happy with a product or service be an active consumer—contact the firm and assess how they handle your feedback/complaint—this is a good way to find out just how customer oriented a firm is. 4LEARNING TASKS AND ASSESSMENT: 4. 1Summary It is emphasised that this course requires a significant commitment outside of formal class contact.The learning tasks in this course may include classes (lectures, tutorials or seminars), required reading, the preparation of answers to set questions, exercises and problems, a nd self-study. In addition, students may be required to complete an assignment, test or examination. Summary of suggested time allocations for this course Classes | 3 hours per topic for 12 topics| 36 hours| Reading| 2 hours per topic for 12 topics | 24 hours| Preparation of set questions, exercises and problems| 4 hours per topic for 12 topics| 48 hours| Preparation of assignment| | 20 hours|Study and revision for test and end of semester examination| | 22 hours| TOTAL| | 150 hours| 4. 2Attendance and Participation It is in students’ interest to make every effort to attend all the classes for this course and to complete all preparatory and assessment tasks. It is our experience that those students who do not attend class or carry out the associated activities are more likely to do poorly or to fail the course completely. Learning Task| Assessment| Weighting| Demonstrate knowledge of the early course material such as: core marketing concepts (e. g. the value exchange) and the 4Ps| Individual Assignment| 25%| Via selection (by the student) of a firm/product/service, demonstrate application of critical marketing concepts and business acumen through the analysis and evaluation of relevant case questions/requirements| Group Presentations and Report| 25%| Demonstrate knowledge of key marketing concepts by applying them in different marketing situations| Examination| 50%| 4. 3Note on Assessment The University of Ballarat PASS grade is achieved at 50%. To pass the courses listed below student must achieve this and pass the examination (if applicable).All other courses must achieve a pass overall. BUACC1506, BUACC1507, BUACC1521, BUEBU1501, BUECO1507, BUECO1508, BUENT1531, BUHRM1501, BULAW1502, BULAW1503, BUMGT1501, BUMKT1501, BUMKT1503, BUTSM1501, BUTSM1502, BUACC5901, BUACC5930, BUACC5932, BUACC5933, BUACC5934, BUACC5935, BUACC5936, BUACC5937, BUECO5903, BUHRM5912, BULAW5911, BULAW5914, BULAW5915, BULAW5916, BUMGT5921, BUMGT5926, BUMKT5901, BUMKT5922. You nee d to get at least 50% in the exam and at least 50% overall to pass this course. Students are strongly advised to attempt ALL assessment tasks.Students who do not submit a task(s) or fail a task(s) in the semester will be identified as a ‘student at risk’ of unsatisfactory academic progress (outlined in the Business School Handbooks) and will be directed to the School’s Intervention Program. Students who encounter difficulties or who are otherwise concerned regarding their progress should consult their lecturer. Assessment criteria set out the details by which performance in each task will be judged. This information will give a clear and explicit understanding of the expected standards to be achieved relative to the marks awarded.The Assessment Criteria Sheet for each assignment for this course is at the end of this document. 4. 4Assignment One—Individual Report Due Date: Week 6 Submit a hard copy at MIT level 7 no later than Wednesday 19th December 2012 B y 4 pm Weighting:25% Length:Approximately 2,500 words This assignment focuses on how a product or service (which you can choose) delivers value to customers through the 4Ps of marketing (product, place, price and promotion). This is an introductory assignment. We do not expect you to know the intricate details of each of the 4Ps yet as these are considered later in the course.This assignment can make use of a product or service from Australia or from another country—however; you are much more likely to have greater access to information if you choose a company that operates in your city/country. That is, if you are studying in Sydney chose a company that operates in Sydney, or if you are studying in Hong Kong, chose a Hong Kong company. You are required to collect data and discuss how the product or service, delivers value to customers. This assignment gives you the chance to use your own views and opinions.Use sentences such as (in regards to, for example, promotion) ‘ this product (say a Toyota car) delivers value to customers in a number of ways†¦first of all, as in the attached advertisement. ’ Then describe the advertisement and how the advertisement helps to promote Toyota, it could be in regard to the wording, colours, design and so on. The second promotional aspect might be perhaps a radio advertisement†¦ so be quite specific. Try to discuss how each aspect of the product or service delivers value, that is, helps to market the product or service. Pick any product—a brand or car etc. but be specific, don’t just select ‘Toyota’ but pick a particular product. The product can be from Hong Kong or abroad. You could pick a service, but again be specific, (i. e. , perhaps Star Ferry in Hong Kong). * Describe the company providing the product or service in two paragraphs or so. This is just a basic introduction. * Describe, in your own words (i. e. , do not just use information off a website etc. ), how y ou feel the product or service delivers value to customers as follows (This is 80% of the assignment): The product or service—how does it deliver value to customers? Provide examples. (Aspects could be design, features, even brand, image reputation); * The price of the product or service—how does this deliver value to customers (perhaps it is cheap, or even expensive which can give customers a sense that the product or service is high quality, has status and so on). * The place of the product or service (the location in which customers can access the product or service). Perhaps the service is located in a particular place which can help its image and status i. e. a Kmart store in Australia located in a very good shopping centre; or Watsons in Hong Kong located in the busiest part of Hong Kong, such as Mongkok. But place can be very specific, too, perhaps a book—perhaps a popular novel, is located in a very smart bookshop (i. e. Pageone Hong Kong, or a specialit y bookshop in Australia) which can improve its status, and brand image); * The promotion of the product or service—the way in which the product or service is promoted). Perhaps the product or service benefits from some very smart advertising or promotion. Provide an example of an advertisement. . 4. 1Individual Assignment—Assessment Criteria This assignment is an introductory one and it is designed to cover some of the key aspects of marketing as contained in the first few chapters of the text book. It is an assignment which understands that many of you may not have come from a marketing background. Indeed, for many of you, this may be your very first course in the MBA so this is an assignment which helps you to understand some of the basic aspects of marketing and, indeed, of assignment preparation in a western MBA environment. Follow the format given above.At the back of this document is an Assessment Criteria Sheet (ACS) for the individual assignment—please n ote that the focus of the assignment is HOW VALUE IS DELIVERED by the product (or service) you select via the 4Ps. Hence, it is pertinent that you write something like ‘the product provides value because it is the most economical on the market’ or ‘value is provided because the product is distributed through all major supermarket chains and online’. To help you understand how firms can provide value your lecturer will allocate time on the first day to discuss the Office Depot case.You will form groups and answer specific questions and present to the class. You will review a sample of a ‘model’ report of this assignment which will give you clear indications of what is required to earn a high mark. 4. 5Assignment Two—Group Presentation and Report Due Date: Report—Due week 11 Submit a hard copy at MIT Melbourne level 7 no later than 30th January 2013 by 4pm. Presentation— 31st January 2013 Hard copy of the presentation is to b e handed to the lecturer before the presentation. Submit a hard copy at MIT no later than tutorial and lecture time. Weighting:25% (10% for the presentation and 15% for the report)Length:2,500 to 3,000 words for the report and an oral presentation of around twenty minutes followed by about ten minutes for questions. The presentation is usually accompanied by about 20 PowerPoint slides but again, you will be advised by your lecturer. This is a higher level assignment compared to Assignment One. Now we ask you to include some discussion, analysis, and creative thinking. In essence, you can now also provide more of your own ideas, viewpoints and thoughts about the topic. This a real life case study and this will be discussed by your lecturer.You will pick a real company to be the focus of your case study. The company could be the company as a whole, but it could instead be a product, or a service or, indeed, a range of products or services. History shows that it is easier to do this as signment if you focus on one specific product (or service) such as American Express Platinum Card rather than looking at the entire American Express suite of offerings or the company as a whole. The presentation and the report need to cover the following issues, although there may be some variation: talk to your lecturer.What is listed below is indicative, and often a presentation will have its own flow and format. The list of aspects below is for guidance only. 1. Describe the company, product or service. That is, give a short introduction. Provide some background. 2. Evaluate the product or service (or company). That is, discuss the product (or service or company) from a marketing perspective. To do this you may use the marketing mix to identify how the product, service or company satisfies its market. This discussion is not what the company writes about itself—it is the view of your group.YOU NEED TO COLLECT DATA. 3. Describe two target markets for the company, product or service. These markets may be identified by the company or you. If you researching a consumer product and are studying in Australia try to use the Roy Morgan Value Segments—see http://www. roymorgan. com/products/values-segments/values-segments. cfm. If you are studying elsewhere try to use the Strategic Business Insights VALS segmentation—see http://www. strategicbusinessinsights. com/vals/ 4. Evaluate these two markets. This means discuss and be critical of these markets.Are they too wide, or narrow? Are they, in your opinion, markets which seem to be appropriate (or viable) for the company (or its product or service)? 5. What would be FOUR new plans, ideas, products or services which your group feels would add value to the company? This part of your presentation, and report, can be creative. But JUSTIFY your ideas. By this we mean: where did your ideas come from—provide some background to your thinking and some theories to back them up. Remember to answer the se questions in a report format. Your lecturer will give you some tips here.As a note, the range of topics could be quite wide—for example, we have had presentations on nursing (as nurses provide value to their patients, staff and other stakeholders such as managers and government bodies), the retail sector (such as Watsons, for example), the I-Phone or I-Pod, or whatever. Marketing is about delivering value to a range of target markets—so it covers almost all sectors in business, and life. 4. 5. 1Group Assignment—Assessment Criteria At the end of this document is the Assessment Criteria Sheets for the presentation and report.The ACSs clearly show what needs to be addressed—not meeting these requirements will reduce your marks. For example, students sometimes don’t provide an Executive Summary or provide one but do not address the required elements—marks cannot be earned in such a case. You will be shown a sample of a group report and presen tation so that you will better understand what is required to earn a high mark. 4. 6Report Format Reports are to satisfy the following requirements. An Assessment Criteria Sheet MUST be fully completed and attached to the front of the assignment.The assignment MUST also have a cover page that includes: 1. BUMKT5901 Marketing 2. Insert Semester and Partner 3. Individual Assignment—Delivering Value OR Group Assignment—New Marketing Initiatives 4. Your name OR Names 5. Your student ID OR IDs 6. The Due Date 7. Submitted to—insert lecturer’s name Font—Arial Size—12 Paragraphs—fully justified Line spacing—single line Before and after spacing—0 points Paragraph spacing—one space before and after APA reference style 4. 7Peer Assessment Groups will be limited to a maximum of four members.Hopefully, this will limit the organisational and productivity issues that appear to plague group experiences. Peer evaluation may be un dertaken in this course. It will be the responsibility of all group members to produce a quality report. Hence, if there are group problems you are expected to sort them out so that the group, as a whole, does not suffer. If you need to discuss such a situation with your lecturer—DO NOT LEAVE IT UNTIL THE LAST MOMENT. Please note that if a Peer Evaluation is required for your group, under normal circumstances no marks can be awarded to the group members until ALL members have returned he Peer Evaluation sheets. Peer Evaluation covers individual performance on: * Understanding of the task and topic * Industry and initiative * Dependability and integrity * Participating as a group member * Attendance To help you formulate a fair peer evaluation all students should keep notes on, e. g. : * Tutorial and meeting attendance * Allocation of tasks—who is to do what and by when * Whether requested material is delivered on time and at sufficient quality/quantity * Dates and deta ils of all communications—verbal, SMS, email and any other formYou should all regularly ‘sign off’ so that there is consensus of what has occurred, what is being requested and by when, etc. If a group has to complete a confidential peer evaluation each student will obtain 50% of the group mark plus some allocation of the other 50% according to the result of the peer evaluation. No student can attain a mark that is higher than what the paper attained. For example, if the paper received 14 out of 20 then the student with the highest peer evaluation will receive 14 marks—the other students will receive a percentage of that student’s mark.The following example should clarify the approach. Assignment mark| 14 (out of 20)| | | Students| A| B| C| Marks @ 50%| 7| 7| 7| Peer evaluation (out of 100)| 100| 80| 70| Additional marks| 7| 5. 6| 4. 9| Final marks| 14| 12. 6| 11. 9| NB: Where the lecturer believes that the Peer Evaluations have not been completed fa irly he/she can amend the final marks generated by the above formula. 4. 7. 1Non-contributing Group Members Students need to understand that as a member of a group you have obligations to the other group members and failing to meet these obligations may put their and your performance at risk.Where a student (or students) is (are) not fulfilling these obligations all group members will be required to complete an independent and confidential Peer Evaluation. Where a student is rated poorly by fellow group members the offending student not only faces the prospect of scoring substantially reduced marks but may also: * Receive a letter from the School to, e. g. requesting the student to attend a meeting with the Deputy Dean or some other nominated party; and/or * Where applicable, be excluded from the group. * 4. 7. 2Removal from a GroupThis is a last resort approach where under certain conditions a student can be removed from a group if he/she does not contribute as expected. This remov al can occur at any time and then this student will be required to complete the group assignment as an individual assignment. The decision to remove the student is at the sole discretion of the lecturer after collecting data and speaking with the group members. Aspects that may be taken into account when reaching such a decision are: * Tutorial and ex-class meeting attendance * General attitude displayed towards the assignment Not responding to group members’ communication efforts * Not completing assigned tasks at the appropriate standard and on time * Not responding to the lecturer’s communication efforts To assist with this decision making students should keep individual diaries recording data related to the above points. 4. 8Exam A three hour (50%) exam will be conducted at the end of the semester to test material covered throughout the course. You will be provided with an idea of what is in the exam. All materials covered throughout the semester (that is, in the s chedule below) are examinable—includes any handouts etc.Examination assessment criteria include: 1. Your ability to apply marketing concepts to solve new problem situations. 2. Your ability to demonstrate knowledge and understanding of marketing concepts. 3. Your ability to demonstrate critical thinking, deductive reasoning and logic in relation # 1 and # 2. NB: You must pass the exam (i. e. , obtain at least 50%) and also gain a minimum of 50% overall to pass this course. 5SCHEDULE: As this subject is taught in intensive mode, and seeks to be highly interactive, the material covered may vary from the schedule detailed below.However, to ensure you get the maximum value from the subject it is suggested that you pre-read as much as possible prior to the class. Date| Lecture| TextChapters| Week 1Insert day and date| Course administration and introductionsMarketing management importanceOffice Depot case| Course description1Handout| Week 2Insert day and date| Customer behaviourHow the kids took over OR Consuming kidsIndividual assignment: discussion and formulation| 2DVD| Week 3Insert day and date| SegmentationEconomic segmentationIndividual assignment: discussion and formulation| 3Lecture notes| Week 4Insert day and date|TargetingPositioningGroup assignment: group formation and discussion| 45| Week 5Insert day and date| Products: goods and servicesProfitable product paradigm| 6Lecture notes| Week 6Insert day and date| BrandsPeter Day (BBC)New products| 7Podcast 8| Week 7Insert day and date| Marketing communications & IMCGruen Transfer| 11 & 12DVD| Week 8Insert day and date| Social mediaPricing| 139|Week 9Insert day and date| Distribution and logisticsThe price we payCustomer satisfaction and relationships| 10DVD14| Week 10Insert day and date| Presentations Marketing researchMarketing strategyDetroit: ain’t too proud to beg| 1516DVD| Week 11Insert day and date| Presentations Marketing plans| 17| Week 12Insert day and date| Presentations Course summary Marketing mind mapExam details and preparationCourse evaluation| | | SWOT VAC and EXAMINATIONS| | 6ADDITIONAL RESOURCES: Additional useful references: Each day there are articles in the daily press that address key concepts covered by this course.Articles of interest can be brought to class for discussion. There is also a wide range of general marketing textbooks available that introduce basic marketing concepts. These books may help to supplement the material presented in your prescribed text. Other useful texts for general marketing knowledge, case analysis techniques and presentation skills include: * Kotler, P. , Brown, L. , Burton, S. , Deans, K. , Armstrong. G. (2009). Marketing. (8e), Sydney: Pearson Education. * Hubbard, G. ‘Analysing A Case', in P. Graham. (1990). Insights into Australian marketing: Readings and cases. Sydney: PrenticeHall. Jobber, D. (2009). Principles and practice of Marketing (6th Ed. ). London: McGraw-Hill. * Lamb, C. W. , Hair. J. F. & McDaniel, C. , (2011). Marketing (11th Ed. ). Mason: South Western. * MacNamara, J & Venton, B. (1990). How to give winning presentations: Sydney: Archipelago Press. * Nutting, J. & White, G. (1990). The business of communicating (2nd Ed. ). Sydney: McGrawHill. * Pride, W. M. & Ferrell, O. C. (2011). Foundations of marketing (4th Ed. ). Mason, OH, South Western. There are also numerous books written by Philip Kotler, either by himself or with other authors.For a comprehensive list of marketing journals go to: http://www. tilburguniversity. edu/about-tilburg-university/schools/economics-and-management/organisation/departments/marketing/links/journal1. html The major journal is the Journal of Marketing. Other journals that you should become familiar with and could use in your research for your assignments include: Australasian Marketing Journal Journal of Advertising Journal of Consumer Marketing Journal of Consumer Behaviour Journal of Product and Brand Management Journal of Strategic Marketin g Industry related linksThere is a diverse source of industry sites where the concepts covered in this subject are touched on. www. inc. com This is America’s number one entrepreneurship and small business site. Great if you are starting up your own business and some good general coverage of marketing topics (see the sales and marketing tab). www. marketingprofs. com The Marketing Professionals site, as the name suggests, is targeted as the specialist marketer. Click on the ‘marketing articles’ tab and you will find a list of main marketing topics covered and many you may not have thought of.As it is written for practitioners, most of the articles are 2 -3 pages in length. Marketing consulting firms http://www. tomspencer. com. au/2008/07/27/strategy-consulting-and-business-consulting-firms-list-australia/#Deloitte http://www. stormscape. com/inspiration/website-lists/consulting-firms/ The leading marketing consulting firms, both international and national, seek to hire the best and brightest people who come up with the big ideas that change the world! Of course they have to tell everyone how smart they are (many of them are very smart).To do this they write and publish insight and thought pieces on current industry and discipline trends. You will need to do a bit of searching but you will often find some very good general articles. www. digitalbuzzblog. com This site has the latest campaigns from the world of digital. Be careful it can be addictive!! Read the editorial commentary to get insight into the objectives organisations set for their campaigns. Adopted Reference Style APA – http://www. ballarat. edu. au/library/assignment-and-research-help/referencing ASSESSMENT CRITERIA SHEET Assignment #1—Delivering Value Student| Student Number| Email| | | Criteria| Maximum Marks| Comments| Executive Summary * Introductory sentence * Major findings| 4| | Introduction * Company background| 3| | Product – Describe product/serv ice- Features/benefits- Value delivered| 4| | Promotion – Describe—provide examples- Value delivered| 4| | Price – Data collected- Describe—provide examples- Value delivered| 4| | Place – Describe—provide examples- Value delivered| 4| | Presentation/Appearance- English expression, degree free of spelling errors, formatting, use of tables, correctly referenced, etc. | 2| | Total| 25| | Mark:___________Comments:______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ASSESSMENT CRITERIA SHEET Assignment #2—New Marketing Plans (Report) Student| Student Number| Email| | | | | | | | | | | | | | | | Criteria| Maximum Marks| Comments| Executive Summary * Introductory sentence * Major findings- Major recommendations| 2| | Introduction * Company background | 0. 5| |Product/service evaluation * Description of product/service| 2| | Promotion evaluation * Description of promotional activities| 2| | Price evaluation * Description of pricing strategies| 2| | Place evaluation * Description of how product is distributed| 2| | Market segments * Description of two segments * Evaluation of two segments| 2| | New Marketing initiatives * Description of FOUR new initiatives * Rationale for success| 2| | Presentation/Appeara nce- English expression, degree free of spelling errors, formatting, use of tables, correctly referenced, etc. | 0. 5| | Total| 15| | Mark:___________Comments:_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ASSESSMENT CRITERIA SHEET Assignment #2—New Marketing Plans (Presentation) Student| Student Number| Email| | | | | | | | | | | | | | | |

Augustine Medical Case Study - 1763 Words

Introduction The Bair Hugger Patient Warming System is marketed to hospitals in the United States. It is a device that has been designed specifically to treat hypothermia which many patients suffer from after operations. The Warming system is composed of two elements; there is a heater/blower unit and disposable warming covers. The ultimate problem facing Augustine Medical, Inc. is how to price theses two components of the product and how to position it compared to its competitors. There are many substitutes available for hospitals to treat and prevent hypothermia. However, there are many disadvantages to the variety of other devices which virtually treat the same condition. Augustine Medical believes that their product is superior to†¦show more content†¦The margin paid to the distributors would be competitively set at 30% of the delivered selling price on the heater/blower unit and 40% of the delivered price on the blankets. Promotion: Currently Augustine Medical Inc is relying on distributors to push their products. Augustine Medical Inc also is promoting their products by creating sales literature for the Bair Hugger Patient Warming System, where features and benefits of the product are detailed. Augustine Medical Inc personal experience indicated that all of these features would be welcomed by nurses and patients alike. Price: Heater/Blower must be under $1500 to avoid hospitals going through formal review and decision process.†¨Only 80% of the hospitals have enough hospital rooms to have use for the Bair Hugger. Investor interest in Augustine Medical Inc and the medical technology it provided produced an initial capital of $500,000. These funds include RD, staff support, facilities and marketing. It was believed that this initial investment would cover the fixed costs of the company during its first year of operation. Variable Cost = $380 per heater and $.85 per blanket. Margin paid to distributors would be 30% of delivered selling price of the heater/blower and 40% of the delivered price on the blankets, less discounts for both. There are 31,365 recovery beds minus the hospital that haveShow MoreRelatedThe Use of Traditional Medicine in the Caribbean2583 Words   |  11 Pagescultural beliefs and ancestral practices. Modern Medicine-Medicine as practiced by holders of M.D (medical doctor).Other terms includes: allopathic medicine; western medicine; mainstream medicine; orthodox medicine; regular medicine and biomedicine. Acupuncture- a medical treatment from China that involves putting sharp thin needles into the body at very specific points. Naturopathy- a system of medical treatment that treats illness by natural methods such as exercising and controlling the food youRead MoreTechnology And Medicine : Promise And Peril974 Words   |  4 PagesTechnology in Medicine: Promise and Peril Saint Augustine once said, â€Å"What does love look like? 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