A Comparison between the Pantheon and the Coliseum Essay

A Comparison between the Pantheon and the Coliseum - Essay Example This research will begin with the statement that the Roman Empire has been credited with a lot of history regarding its people, events, and most importantly architecture. Rome’s historical credit, in terms of architecture, is partly attributed to two great buildings, which are the Pantheon and the Coliseum. Architecture in Rome was not only limited to buildings but also included roads, great walls, forts, and baths. These two buildings see to it that Rome hosts an influx of hundreds of tourists on a daily basis. The building, Pantheon, was constructed in AD 118 at a site, which two buildings built had earlier burnt down. On the other hand, Coliseum was constructed in the year AD 80, on a site that hosted an artificial lake. The building of the enormous Pantheon structure was under the orders of Emperor Hadrin. Flavian Amphitheater is a different name used to refer to the Coliseum, whose construction was under the orders of Emperor Vespasian. Looking at the time the emperors ga ve orders for constructions of the two buildings, it is evident that the Coliseum was built earlier than the Pantheon, and both buildings count over 1,900 years of their existence. Pantheon, dome-shaped, was built with the objective of being a Temple. Coliseum was built in a shape that resembles an arena, and in most instances, it served the purpose of accommodating people during public entertainments and free games. The Coliseum suffered an incident in which part of it was destroyed by an earthquake, but to this day, the two buildings are still in existence serving as historical sites. Architecturally speaking, the two buildings the Pantheon and the Coliseum, can be compared and contrasted. Culture, traditions, and religious beliefs of the Roman Empire affected the architectural construction of the Pantheon and the Coliseum. Ancient Rome’s culture, tradition and religious belief were marked with the building of structures, which were novel at that time. Ancient Rome was an architectural society as it is reflected with the numerous constructions of monuments, temples, roads, forts, markets, theatres, villas and great walls. The structures were used for entertainment and religious purposes. Culture in ancient Rome entailed entertainments and games, which featured gladiators or slaves, fighting and the only way to win was to kill the opponent while spectators watched. In ancient Rome, tradition was practiced through worshiping gods in the buildings constructed as temples. Additionally, religious belief in ancient Rome was practiced through Christians worshiping their God in temples. The Coliseum Cultural, traditional and religious influence on the Coliseum The political class of Rome took advantage of Rome’s culture to construct the Coliseum in order to distract its citizens from politics. This was due to the fact that ancient Rome’s cultural practices were marked with a lot of entertainment and games. The Coliseum, which is an enormous structure, was built with the intention of providing an entertainment zone for Rome’s citizen at that time. Its construction was also political, in that it distracted the citizen of Rome from focusing on the political struggle at that time. The arena could accommodate more than 50,000 people in its four stories during entertainment sessions. This ampitheater was commissioned by the Emperor Vespasian credited to have been the founder of the Flavian dynasty, which ruled ancient Rome the entire time the Coliseum was under construction. Rome’s architectural culture was exemplified when Emperor Vespasian annihilated an artificial lake, which was constructed during Emperor Neroâ₠¬â„¢s reign and replaced it with the Coliseum (Coarelli & Gabucci, 2001 p207). The culture in ancient Rome, all along was also practiced through having many days and nights dedicated to celebrations and festivities. The celebrations were marked with slaughtering animals, drinking and organizing games to be watched by crowds of

Communication and interaction within married couples at church Essay

Communication and interaction within married couples at church - Essay Example This problem depends upon a number of factors, which are both communicational and condemnatory. The principles that underline the seriousness of this problem include blocks like lack of communication, age factor with relevance to immaturity, lack of decision making skills, insensitiveness, early child care situations, and lack of awareness. This prime and most pondered upon issue is being spread like fire all around the researches in contemporary literature, which is why a basis of this issue with reference to its illustration through research will be provided. It is believed that in order for human beings to survive in a society, it is necessary for them to communicate. Is that why man is a social animal? To be accurate, it is true and very much factual. Human beings cannot survive if they are unable to communicate and lack interpersonal skills. Communication skills can be defined as ‘That situation in which a source transmits a message to a receiver with conscious intent to a ffect the latter’s behavior.’ This specifies that the process of expressing thoughts and messages through language or actions is called communication. Hence, it verifies that without the help of communication, human beings cannot continue to exist; especially without speech, because it is thought to be exceedingly imperative as we need to slot in and complete very complex everyday jobs involving collaboration. To validate that proper communication you should be is indispensable; Bach & Grant (2009) said â€Å"There are times, though, when we experience situations where we consider that an interaction did not go smoothly; perhaps we were misunderstood or a friend reacted differently to how we expected.† Explaining the importance of communication between couples, another important term with reference to communication, is ‘nonverbal communication skills’; these skills are meant to make the communicator feel safe, respected, and understood. Petersen (20 07) has verified â€Å"Listening to understand requires a non-judgmental attitude that can go against what most of us were taught, that is, to listen for rights and wrongs.† Therefore, the aspect which has been selected for influencing problems that married couples face is lack of communication. Communication students can directly relate to this topic, as it verifies how lack of communication could reform the society and how these students can elucidate its reach. The fact that problems couples face after marriage has immersed in almost all societies, and what is more essential for elaboration is the fact that it is spontaneously shifting its frame of totality in all societies, which makes it perplexed to be analyzed in a specified precinct. Hence, this problem, its effectiveness and its causes are under assessment with the help of reviewing literature and a qualitative research method. It has been formulated that misunderstandings between couples emerge due to the fact that men and women communicate differently. Instead of communicating with each other, couples tend to talk to others about it and do not gain the idea that this would not solve problems. What needs to be pondered upon is that while staying on this path, couples become hopeless and verify that communication is of no use. Rather than making each other understand the issues they are facing, couples move towards differences which lead to problems like divorces and separations. The specified reason that this topic has been

Understand how to safeguard the well being of children Essay Example for Free

Understand how to safeguard the well being of children Essay Issues Risks Possible Consequences Being Online 1. Cyber-bullyingChildren may receive texts or emails that make them feel sad, embarrassed, upset, depressed or afraid. This could be damaging to the child’s self-esteem and psychological well-being 2. GroomingUsed by child sex offenders with the goal of obtaining sexual contact. 3. Confidential informationCould inadvertently give out personal information such as address, school attended or bank or credit card details, resulting in fraud or worse still an attempted abduction. Issues Risks Possible Consequences Mobile phone 1. Who is child talking to?Very hard to know who your child has contact with and the content of any conversation 2. Explicit materialPhotos and explicit content either from texting or talking resulting in inappropriate behaviour. 3. Mobile phone theft/crime Expensive mobile phone handsets are desirable items, and so unfortunately are at risk from theft. Children and young people may be particularly vulnerable to such crime. Area Ways of reducing risk Social networking1.Restrict access to social networking sites. Most social networking sites have age limits so make sure they adhere to this. Talk to the children/young people about predators about never talking to strangers, meeting them etc. Internet use. Monitor children’s online activity and block site’s that are inappropriate and limit the amount of time the child/young person spends online. 2.Encourage children/young people to talk to you about things that might be happening on-line and guide them in the right direction. This will help them to recognise the dangers that could develop Buying online1.There is a risk of others hacking into your computer to get your identity this can be minimised by a firewall. A firewall can help by preventing hackers or malicious software from gaining  access to your information. There is a risk to young persons of fraud (your card details being used by an unauthorised users) whilst buying online. This can be prevented by using a secure payment system (PayPal), this enables you to buy from multi online shops and pay using one account set up by PayPal. Using a mobile phone. A risk of them being attacked if they have expensive phones . Buy a cheap pay as you go phone for them to use at school or clubs this will minimise the risk and still allow the child/young person to have access to a phone. There is a risk to their health by means of cancer/tumour, they can reduce the risk by using landline phones, hands free, loud speakers or blue tooth. If the phone is held a few inches away from the ear or less time made on phone calls perhaps use text messages instead of ringing a friend, this can make a difference.

The Value Of Marks And Spencers

The Value Of Marks And Spencers Marks and Spencer the giant in UKs high street history started its journey in 1884 which leads the retailers in Uk who has the number of visiting customers over 21 million per week with over 70,000 employees working in around 900 stores all over the world with 600 stores in uk and above 300 in over 40 countries ( Marks and Spencer , 2010) since the origination of marks and spencers had grown as a global retailer and increased its strength to strength by increasing the stores all over , and getting closer to the customers , since 1920, Marks and Spencers has bought its goods directly through the manufacturer using the trademark name as StMichael and became a public company in 1926 with its first store opening in 1930 in London , from then the organisation has grown step by step fulfilling the needs of public, From then MS has become the Brittans leading organisation providing wide range of products and services to the customers worldwide. Marks Spencers has wide range of products li ke clothing,footwear,gifts,bakery,houseappliances,electricals etc.Where 17% of the clothing market in Uk is in hold of Marks and Spencers .Softgoods such as clothing and household appliances account about 58% of the companys sales and almost 42% of the sales come from Food and Wine .The reputation of marks and spencers increased day by day due to its customer friendly techniques.The goods that are sold by marks spencers have excellent value and quality which increased the reputation and brand value which made Marks and Spencers as the best retailer in Uk. The headoffice of Marks and Spencers is located in Paddington station, London, UK. The Marks and Spencers store that is located in Marble Arch, London holds the Guinness record for having the highest revenue per square foot considering any stores all over the world. Britain called as home of shopkeepers and for sure Marks and Spencer can be called as the leader of the shop keepers in UK. AIMS AND OBJECTIVES: This research is aimed to show how Marks and Spencers could be by 2030, and what are the strategies Marks and Spencers need to follow to attain a sustainable position in the market and the ways it need to save its reputation , and the role of Human recourses Management for the sustainable growth . This researchs objective is to interlink the role of HRM and Scenario Planning on Marks and Spencers and show the picture how Marks and Spencers would grow when both scenario planning and HRM work effectively, and even to show the other side of Marks and Spencers by 2030 when the management doesnt have a specific strategy with a normal team of HRM. This research even shows how marks and Spencers can increase its range in different business fields in different countries, and how it can be the leading shopkeeper in the world by 2030. LITERATURE REVIEW: Scenario planning is defined by many authors in different ways, Ringland defined scenario planning as the part of strategy planning that relates to tools and technologies for managing the uncertainties of the future (Ringland, 1998) Scenario planning is defined by Schwartz as tool for ordering ones perceptions about alternative future environments in which ones decision might be played out- (Schwartz,1991). According to shoemaker (1995), scenario planning is a disciplined process for imaging good future in which organisations outcome is calculated. Scenario planning for the years has been proven that the technique to overcome the uncertainties and identifying the critical future and investing the loop holes in the organisation-(Kahane, 1999). The changes in the environment and the financial crisis may lead to degrade the market situation. Fleming believes that this type of situation cannot be overcome easily and the public policy should concentrate on transformation of the political economy- (David Fleming, 2001). According to Deming, a change is necessary when the economy is in a down-hill-slide and he even argued that we can elevate our economy with specialized services and products. This change will require knowledge .in other words, our problem is education and development of a culture that puts value on learning (Deming, 1994). According to Edgar da Cruz Souto Gomes, modern companies pay attention towards their human resources. The one who is able to enable them, coordinate them and take in to their expectations are able to gain market share. According to Thompson the main aim behind PEST analysis is generally economic conditions affect both on cost and demand even they effect on the success and profits-(Thompson, 2002) In an organisation such as Marks and Spencers training for the employees should be carried out in a highly specific way in such a situation the role of HRM is crucial. The designed programmes for the employees should be in such a way that it should satisfy both the organisation and the employees. According to McGhee and Thayer in 1961trainingmust be identified and performing different level of analysis such as organizational, operational and individual analysis. In training needs analysis (TNA) method and technique are often used in the journals by the authors such as Chiu, et al, 1999, Ford, 2002. According to R.R.Yeleti manager in Marks and Spencer the Human Resources was well established and the way it approaches is simple as the role of line manager to customer service assistant is to improve the quality of Marks and Spencer. And for the growth of the organisation Marks and Spencer need to follow SMART. In general SMART is used as the goal setting tool for the organisation. And R.R.Yeleti also discussed about Plan-Do-Review-Revise which is being followed by the organisation. According to him it is a tool that can be used in many ways and in many situations for setting a plan for the implementation of project and process of simplifying the problems. RESEARCH QUESTIONS: 1) What are the scenarios that Marks and Spencer need to follow by 2030 to attain a sustainable position? 2) What is the role of HRM in Marks and Spencer for the growth of the organisation by 2030? SMART: the goal setting tool for Marks and Spencer. Goal setting of Marks and Spencer is achievable only when they had the vision. The research analyses the need for developing its HR team by 2030 and developing some strategies for overcoming the competition which they are facing now and the need for changing its brand value which willt be goals for the organisation. Some areas where Marks and Spencer need to consider before setting the goals FROM THE MARKS AND SPENCER PRESPECTIVE: Explore what you need to set as target through the heart of Marks and Spencer keeping in mind the trusted customer base. How to function the leadership? The line managers and senior managers should have discussions on the needs that they are to be achieved? Need to maintain the database regarding the feedback from the customers and even from the staff regarding the performance measurement. Direct and indirect feedback within Marks and Spencer What is the best way to demonstrate and add value to the organisation? PERFORMANCE ANALYSIS WITHIN MARKS AND SPENCER Considering the past feedback from colleagues and other databases which will give a chance to look the future. Marks and Spencer need to review on own strengths and areas of development. Marks and Spencer need to finalise the results for various questionnaires and what does the results show? What feedback did Marks and Spenser receive from its suppliers regarding its retail business and what are the ways it can develop. PLAN TO ACHIEVE THE TARGETS: Considering the targets and after setting new goals then Marks and Spencer need to put up a plan together by the management. I recommend the following goal setting plans in this research. Make a detailed Plan: For achieving the goal the process should not slip or advance from the time limit. Marks and Spencer should tell its customers only when they are sure that they can help to achieve the goal. Dead Line: Marks and Spenser should have a dead line to track the status for example if they had a goal of opening 100 new stores all over the world they should have a dead line for achieving that, the dead line should particularly specify the year when Marks and Spencer are going to achieve the target so that they will be able to track the path they are in. Visualise the goal: Marks and Spencer should visualise the goal as if they are creating the future history. Marks and Spencer should be able to feel the change they are going to show in the future to the public so that the target can be achieved easily. Marks and Spenser should be able to feel and sense the taste, smell and should be able to experience the outcome. Direct / Indirect support: Marks and Spencer should be able to keep a note of people or groups who could support Marks and Spencer to achieve the goal. What does the supporter need from the organisation to support Marks and Spencer? The supporters might be supporting the organisation directly or indirectly. And the organisation should be able to help the supporters which will indirectly help Marks and Spencer. Overcoming Obstacles: Even they follow the actions according to fixed targets and goals they may have some obstacles such as political and economical issues. To overcome such obstacles Marks and Spencer should be able to face with a never give up attitude which will make the organisations dreams come true PLANS DO REVIEW REVISE IMPROVE (PDRRI): The plan do review revise improve is generally opted by the organisations for the continuous development. Marks and Spencers can use this tool in creating a path to fulfil the goals. Planning a project by Marks and Spencer Reviewing the effectiveness during the implementation and completion Revising the adopted changes Making changes to improve The success of the assigned goal of Marks and Spencer come true only when the staff feel responsible for the implementation with a plan , making use of the direct and indirect help from the stake holders in all stages to improve the quality. PLAN: Marks and Spencers should be clear about the plan DO: Implementing the strategic planning for carrying out the plan REVIEW: Marks and Spencer should be able to draw the conclusion from the implementation of strategic planning IMPROVE: How can Marks and Spencer improve? Improving the assigned plans for the better outcome. A goal without any specific plan just remains as goal .Marks and Spencer has vision , intentions, ideas, dreams which will make the goals come true by 2030 if they are SMART. SMART is in general Specific, Measurable, Achievable, Realistic and Time bound. SPECIFIC: A specific goal has a much difference when compared to a general goal, a general goal for Marks and Spencer would be internalization. A specific goal would be different from internalization and the specific goal would say setting up a team to calculate the business levels in particular countries where the business is planned. MEASURABLE: Marks and Spencer need to concentrate on measuring the progress towards attaining the goal , Marks and Spencer need to measure the progress, whether they are on track, and reaching the target dates, and experience the effort to reach the organisations goal, and asking questions themselves such as how much? How many? ACHIEVABLE: It is important to Marks and Spencer to ensure that the goal they set is achievable not impossible. It would be a wrong assumption if they set a goal to attain profits of 50% in a recession which is impossible .instead they can have achievable goals such as market segmentation expanding the market opening new stores and being a tough competitor to its competitors. REALISTIC: Marks and Spencer should be realistic in the goal they choose and they should be able to represent their goal in highly realistic way that it is achievable and they would be only one who can decide whether the goal they set is high, realistic and achievable. TIME BOUND: Marks and Spencer goals should be grounded within a time frame. With no time frame there is no sense of urgency. If Marks and Spencer has a goal of opening 100 new stores, when do Marks and Spenser want to open new stores by? In next 10 years wont work. But if you have a time frame that is by 2030. Then it is clear that Marks and Spencer set a clear time bound which will start to work on the goal. S W O T ANALYSIS: SWOT analysis shows the internal business in terms of strengths and weakness of an organisation, opportunities and threats of the external business. SWOT analysis is meant to spark the strategic ray and to calculate the facts and figures which help for the strategic planning (Mintzberg 1994).This research shows the SWOT analysis of the Marks and Spencers to analyze the current situation and to implement the strategies to give a tough competition to its competitors by 2030. STRENGTHS: Marks and Spencer has many strengths but this research focuses mainly on the brand value of the organisation and wide range of products and different outlets which help to grow the business and the range it delivered to the public. High recognition of the brand: Marks and Spencers is the giant of the UKs high street is known by everyone in the market for the quality it is providing in the past years. The brand value is high as the customers who go to the high street prefer to go to Marks and Spencers as they can finish the whole shopping in a go. Wide variety of products: Marks and Spencers had a variety of products in every store which helps the customers to choose the best, for example if we take vegetables , Marks and Spencers began to sell the vegetables and fruits over 40 years ago, they started selling fruits and vegetables such as Canary tomatoes , avocados and English apples , carrots . and Marks and spencers always relied on the farmers with good relationship from where they are able to increase the variety of products. Back in 1970s Marks and Spencers persuaded small growers of strawberries to drive their crop straight to local marks and Spencers stores. To find the perfect taste of the customers Marks and Spencers spend more than three years on testing and tasting the strawberries before launching marks and Spencers jubilee Strawberry in summer 2003. At the moment Marks and Spencers has more than 1200 suppliers with over 400 different varieties, as well as 500 different types of pre prepared fruits, vegetables and salads.( Marks and Spencer 2010) Where the other super markets fail to produce wide variety of products , which indirectly helps Marks and Spencers . Large number of stores and outlets: Marks and Spencer the giant in the uks high street history has about 900 stores all over the world with 600 stores in the Uk and above 300 in over 40 countries (Marks and Spencer, 2010). The numbers clearly say that large number of stores and outlets make the business wider and the sales even increase due to the wide range of products that Marks and Spencer has. If the stores and outlets increases the strength of Marks and Spencer goes high day by day, as it can be available to all the commodities of the people for reasonable cost and good quality. Popular designer brands: Marks and Spencer has wide range of brands which really help the organisation. For example mens wear has wide range of brands such as autograph, Bigtall, Blue harbour, Collezione, North coast etc (Marks and Spencer, 2010). Coming to women brands Marks and Spencer has different brands such as Autograph, Classic, Indigo collection, Limited collection, Per Una, Portfolio, etc( marks and Spencer 2010). Due to the wide range of brands the business of the organisation goes strength by strength WEAKNESS: Marks and Spencer even had some weakness as the other organisations had; this research mainly focuses on weaknesses of Marks and Spencer and the strategies the organisation need to follow to overcome the situation. Bad publicity as non trendy store: Marks and Spencer has a draw back in the market as the organisation is out fashioned and non trendy. Even though Marks and Spencer has wide range of products and different brands the general people has a wrong assumption that mens wear and womens wear are only for the aged people not for the teenagers and young people. These wrong assumptions are making the business low. The management should develop new strategies to focus on the sales for the young people. Even the management failed in the past years to attract the new customers, the people who had trust on Marks and Spencer from the past years still shop but the new generations are not at all interested. Some people say that Marks and Spencer is a shop for sixties and seventies but not for twenties and thirties. To overcome this management of Marks and Spencers need to come with a new strategy to attract all the age limits not losing its reputation with the present followers and they even need to develop a strategy to overcome from the bad publicity and to give great competition to its competitors such as Primark, Next, River island, oasis, Oxygen, New look, HM etc. Manual working increases the costs: Marks and Spencers had a backdrop of following old techniques rather than following the new techniques which increase the different aspects such as money, time etc. But in general the big organisations are keeping a focus on the new technologies for the efficiency of the work done. Now a days the organisations are preferring for both mechanized and automated material handling alternatives for various types of logistic operations. Most of these technologies help to increase the productivity in less span of time but the main drawback of Marks and Spencer is not utilising the technology for effective use the manual work increases the cost and reduces the work efficiency it is recommended to Marks and Spencer to use the new techniques instead of increasing the manual hours and manual costs for trading. Its just matter of time and planning to overcome this obstacle. There is no doubt that manual working increases cost. OPPORTUNITIES: INTERNALIZATION-increasing the global presence: Marks and Spencer was stabilized in UK and even it started number of stores all over the world in the 1940s.the company started trading most of its services using St.Michael brands. Using St.Michael brand the company started exported about $1,146,000 worth of merchandise. Marks and Spencers early internalisation was mostly due to domestic factors. After some dramatic changes it is clear that the expansion of the market have to come from the overseas. Labour party members were suggesting nationalising for the leading domestic retailers ( De Nardicole 1998). Internationalization was therefore seen as a tool that diverts everything from the market on the local basis. Due to the export business only few international franchising relationships are made. Importers of the St. Michael brand , who were familiar with the success of the brand in their countries started investing in the business of Marks and Spencer . In the early 90s St Michael fr anchises were operating a good business in 14 different economies. By 1996 Marks and Spencers has 645 outlets worldwide, among these 645 outlets 58% of the shares were in UK, Europe and Canada.(De Nardi-cole 1998) . The picture has changed since then at the moment Marks and Spencer has about 70,000 employees in 900 stores all over the world with above 300 stores worldwide and 600 stores in the UK. Marks and Spencer has above 21 million visiting customers per week (Marks and Spencer, 2010). In general Retailers take relatively less risk to enter the global market, Instead they start exporting and franchising their products globally. Marks and Spencer did the same thing back in 1950s but due to the significant raise in the demand by the consumers marks and Spencer can go ahead by increasing globally as it has significant purchasing power. Marks and Spencer can utilize various types of modes of entry around the world. Marks and Spencer can open its own stores around the world or throug h expanding the business through franchise agreements. Marks and Spencer has its own stores in Canada, France, Belgium, Germany, Hong-Kong, Ireland, Spain and Netherlands. Marks and Spencer have the Franchise agreement with developing countries such as Bermuda, Canary Islands, The Bahamas, The Czech republic and Israel (De Naridi cole , 1998) the company started franchising in the countries who have smaller per capita income . Marks and Spencer started growing in south Asia from 2000 . Marks and Spencer had a franchise deal with a company called planet sport. According to the market basis it started the clothing and bath items only, the franchise owner VP.Sharma said to BBC that most of the goods in India are imported from Europe so The brand name of Marks and Spencer would help the business to grow rapidly. It is a good idea to increase the Franchise as Marks and Spencer has a good reputation all over the world and it origins from the land of costly brands. By taking Planet Sport a s example Marks and Spencers has the chance of growing globally as it is recognised globally, The management need to take necessary steps to increase globally keeping in mind all the factors . The chance of growing increases only when Marks and Spencers is activated globally. A specific strategy need to be implemented by the management for the raise in the branches all over the world which will be a good sign for the organisation. MARKET SEGMENTATION: Market Segmentation is defined as the process of splitting customers in a market into different groups within which customers share similar level of interests in the same or comparable set of needs satisfied by a distinct marketing proposition. Marks and Spencer has the opportunity to increase the technique of market segmentation by increasing its branches all over the places which will increase the business, in general marks and Spencer mainly have the mega stores all over the places but they dint concentrate on splitting the customers according to the area of interest. Sainsbury on other hand divided the customers by opening new stores called Sainsbury Locals which increased the business. In the same way Marks and Spencer has the opportunity by dividing the customers by establishing small shops which will reduce the maintenance cost and increase the profits as the manual power will gradually decrease when compared to mega stores and even the investment on the p ublicity will be less , keeping in mind all the features it has the opportunity of spreading the business by market segmentation. THREATS: Increased competition in all areas of business: Marks and Spencer has the threat of losing its scope in the business due to the competition, the increased competition in the retailer sector is a big worry as the other retail competitors such as Asda, Sainsbury and Tesco are expanding themselves such as Sainsburys local and Tesco Express where as Marks and Spencer is still relaying on the mega stores, if the same thing goes on there is a risk of losing its reputation among the customers so it is recommended to increase the stores where they can increase the profits so the Management need to come with a new scenario to develop the risk management by increasing the stores. Marks and Spencer need to come with a strategy to overcome all the obstacles PEST ANALYSIS: PEST analysis can be defined as the Political, Environmental, Social and Technological analysis that describes the frame work of the macro-environmental factors used in the environmental scanning components of strategic management(Brenner ,1998). Figure http://www.dreamstime.com/royalty-free-stock-image-pest-analysis-image14771406 SCENARIO PLANNING: As the world progresses further into developing stage, organisations are looking for different types of new techniques which would drive the organisation; uncertainty is becoming a factor to concentrate on for the business leaders. The changes are external to the organisation but to overcome these uncertainties there should be designed solution assuming the future. The well known technique for overcoming uncertainties is strategic planning; the strategy planning alone cannot overcome Political, Economical, Social and Technological factors. Another school of strategy planning has emerged as scenario planning. Rather than predicting the future scenario planning gives the different type of stories that organisation need to follow in the critical situation. It is clear that the participation in scenario planning can have direct impact on business and the decision making techniques are directly related to the business results (Schwartz, 1991). Scenario planning was first developed by RAND corporation in the early 1940s by Kahn and he titled it as Future-now (Kahn, 1940). The intent of this approach was to produce a script which would analyze the future and produce the report regarding the business by the business professionals. Around in 1960s Kahn adopted a name called scenario 1. Lean Economy 2. Political nightmare 3. Marks and Spencer forms as a conglomerate ( low competition and trend changes in the environment) 4. High competition and trend changes 5. Hr to Hr.2 for Marks and Spencer LEAN ECONOMY: Expected global recession to hit UK in 2030 If this situation occurs Marks and Spencers should be Developing the funds necessary to overcome the situation Having a focused team with knowledge on political issues Marks and Spencers should be active politically for best result to know the policies of the government which are going to be affecting the retailers. If the recession by 2030 occurs Marks and Spencers should be able to Compare the market situation and try to be cheaper than its competitors such as Primark, Next, Oasis in the clothing segment and retailers such as Sainsburys, Tesco and Asda etc. UK: 2030, if X party which does not support the retailers is in power and if there is another recession hits UK. The X government does not have any interest to support the retailers. The X party dont have any idea of injecting money into the market even the situation is so tight which will make the situation too worse , Marks and Spencer wont be in a situation to help itself from the crisis even the organisation will find difficult to run the business effectively. Even in this situation Marks and Spencer dont want to lose its reputation in the market by showing the situation to employees and the customers. POLITICAL NIGHTMARE: Uk:2030 expected change in the politicians policies towards the retailers which make the business sink If this change occurs Marks and Spencer need to focus on the political issues Role of HRM should be active in Marks and Spencer to overcome the critical situation Marks and Spencer should be able to Change the policies according to the political issues Marks and Spencer would be comfortable with the situation only when the organisation had a specific planning. MARKS AND SPENCER FORMS AS A CONGLOMERATE (LOW COMPETITION AND TREND CHANGES IN THE ENVIRONMENT) Expected that the situation in the global market changed by 2030 and there is low competition and also trend changes in the environment then Marks and Spencers need to follow different approach to the customers. If the situation goes then Marks and Spencer should focus on how to get closer to the customers and to retain the customers by offering incentives to remain with them. Due to the low competition Marks and Spencer can opt to spend more on Loyalty schemes rather than investing the money on advertising. Marks and Spencer need to look for cost saving techniques and then pass the savings for the lower prices to the customers. Marks and Spencer should merge as a conglomerate because of the potential benefits that might be provided to the organisation. Due to the less flow of the money in the market customers and business people show the value for money Keeping in mind the present situation Marks and Spencer could form as conglomerate will lead the business of Marks and Spencer remain both profitable and efficient. Marks and Spencer should concentrate on buying the shares of the smaller businesses who are facing tougher financial stages due to the present situation, as Marks and Spencers would be capable of investing their business under the franchise would be even helpful as they can expand the business even in tougher situation like this. MARKS AND SPENCER WITH DYNAMIC APPROACH (HIGH COMPETITION AND TREND CHANGES IN A GOOD ECONOMY): If this is the situation by 2030 consumers are with high income and they prefer to have better services rather than a normal service. Marks and Spencer should be in a situation to implement new technology for the fast growing customer needs. Marks and Spencers should be able to research its competitors potential at home and abroad, and it should be able to turn the customers to its side with dynamic approach as there is a chance of high competition and trend changes in a good economy. Marks and Spencers should have the ability to purchase the products due to high demand of products as consumers demand for the innovative technologies. Marks and Spencers is in a situation where there is high competition and tremendous changes in the trend in a good economy by 2030, the organisation should be able to have the purchasing power for the innovative technologies which will help the organisation to attract new customers with high potential so that the sales increase gradually even the competition in the market is high. Marks and Spencers should even concentrate on internalization as the economy is expected to be in raise which will increase the consumers needs , Marks and Spencers even need to have a check on its own potential with its competitors due to high competition. HRM SCENARIO: HR to HR 2.0 Expect the need. Strong work force planning must be conducted. Specify the job. Make sure that right job is assigned for the right employee; jobs must be built around the people. Developing the pool Concentrate on choosing the right assessors than concentrating on the assessment technique. Measure the candidates. Receiving the new comer. Helping him to acquire the organisation culture. Examine and review. MS should be able to foresee the need of recruiting the staff for some special occasions like Christmas and New Year. As the flow of customers will be high on these occasions, more employees must be recruited. To control the situations, MS should have a strong work force planning. The right job must be assigned to the right employees to achieve the best outputs. If the HR department fails to assign the right jobs, it will be of no use even if they best employees. The jobs must be built around the employees. It is very much important to develop the pool to easily filter the better workforce. The HR department should concentrate on choosing the best assessors rather than concentrating on the techniques they use to assess the employees. If they can assess the employees, then they

Biography of Thomas Jefferson Essay example -- Essays Papers Bio Presi

Biography of Thomas Jefferson Third President of the United States of America. Thomas Jefferson (1743-1826) was the third president of the United States and a creator of the Declaration of Independence. Thomas Jefferson was a philosopher, politician, scientist, architect, inventor, musician, and writer. Thomas Jefferson was also one of the smartest leaders in history. His father was named Peter Jefferson, a very rich Farmer from Virginia. Thomas's Mother, Jane Randolph Jefferson, was part of the Randolph family. The Randolph Family was a big part of Virginia history, and also very rich also. Peter and Jane Jefferson moved to Goochland county, because Peter had just gotten 400 acres of land there. Thomas Jefferson was born in the log cabin in which the family lived. Thomas Jefferson was the third child out of four brother and six sisters. Two years after Thomas was born, William Randolph, a cousin of Mrs. Jefferson and a close friend of the family, died. His will requested that Peter Jefferson move to his estate, take care of the house and land, and make sure Randolph's four children get educated. The Jefferson?s remained at Randolph's estate for seven years. The estate was called Shadwell. Thomas Jefferson was quite the little intelligent boy. At age nine, Thomas Jefferson Started Latin, Greek, and French Studies at a boarding school. Thomas liked to Horse back ride, Canoe, Hunt, and fish. When Thomas was fourteen years old, his father passed away. Thomas Jefferson was the oldest son, so Thomas had to take care of the family. Jefferson was a tall, slender boy with sandy reddish hair and fair skin that freckled and sunburned easily. A serious student, Thomas also enjoyed the lighter aspects of the education of a Virginia gentleman. Jefferson learned to dance and play the violin. Weekends and holidays Thomas spent either at Shadwell entertaining guests or at his friends' plantations. After two years at William and Mary (A College in Virginia?s capital city), Jefferson left to study law. Thomas still studied French, Italian, and English history and literature. In 1767, Jefferson was chosen to the practice of law in Virginia. Jefferson's main source of income was his land. That?s because most lawyers didn?t make enough money back then. On New Year's Day, 1772, Jefferson married Martha Wayles Skelton, a 24-year-old widow. Patty... ...cts. "I cannot write volumes on a single sheet," Adams wrote plaintively, "but these letters of yours require volumes from me." Jefferson and his friend Adams, both of whom had played such great parts in the winning of independence, died on Independence Day, July 4, 1826. Jefferson left detailed instructions for his burial in the graveyard of his estate. A simple monument was to mark his resting place. Thomas Jefferson specified that the monument was to be made of coarse stone so that "no one might be tempted hereafter to destroy it for the value of the materials." Thomas Jefferson wrote his own epitaph: Here was buried Thomas Jefferson Author of the Declaration of American Independence Of the Statute of Virginia for Religious Freedom And Father of the University of Virginia These achievements were to be inscribed on the monument, and "not a word more ... because by these, as testimonials that I have lived, I wish most to be remembered." Jefferson's wishes were carried out, but vandals later overturned and broke the stone. A careful reproduction now marks Jefferson's grave. Sources: Microsoft Encarta http://encarta.msn.com/ www.whitehouse.gov

Graduation Speech: Reach for What You Want :: Graduation Speech, Commencement Address

Life is a big store, a market. Now, before you tune out, let me explain this strange analogy. You'll get what I'm saying What do people do in life? They do what they want to do. They spend life trying to get what they want. Whether that's possessions, wisdom, fame, fortune or simply survival, people everywhere right now are living life getting what they want. You're probably thinking: Hey, what about those people that spend their lives serving others or serving God? Think about it some more. Let's say that a guy wants salvation, he's going to spend his life attaining salvation. Let's say she wants to end child hunger. She'll work to end child hunger. While poverty and becoming famous are very different things, the want is not. The feeling of true want is the same for all of us no matter what it is you're wanting. It's this want that makes us human and keeps us involved in this thing called life. Now you might begin to understand why I've compared life to a market. Why do people go to the market or to the store or to the mall? It's because they want something. You want food? Go to the store and buy some. You want clothes? Buy them. You want to give a gift to someone? Find it at the mall! In the same way, life is a market. You want more knowledge? It's yours if you pay for it by studying. You want skill? It'll cost you many hours of practice. You want to graduate? That'll come out to four years of hard work, as you all have done. Now, here's some good news: tonight, our market is expanding! We're moving on to a new market, in a bigger building at a larger town with more people who want better things. Moments in our lives such as learning how to read or graduating from high school are, simply put, expansions of our market of life. But, before we "move on to the big time," we need to do something that all good merchants do: we need to take stock of what we have. I don't mean for you to go home after this and count up how many cans of food you have (not that that's not important.) I mean, reflect upon yourself and your life and take your personal inventory. Look around you. Look within you.

Sexual Health Information In Education Health And Social Care Essay

To discourse the modern-day positions in public wellness issues, like sexual wellness, by looking the argument sing the McKeown thesis from a critical angle, To critically analyze the â€Å" National scheme for sexual wellness and HIV † paper, which was published in 2001, by the Department of Health of the UK authorities, To measure the study of the â€Å" National scheme of sexual wellness and HIV programme † in the United Kingdom.Sexual wellness and public wellnessHarmonizing to â€Å" Choosing Health † , the national wellness scheme of the UK, â€Å" wellness and instruction go hand-in-hand † ( p.55 ) and I could non hold more. The term â€Å" sexual wellness † refers to a formatted, based on cognition, attitude and personal belief about sex, sexual individuality and sexual relationships. If the individual achieves this, he/she will be able to do picks that will be safe for his/her wellness. In add-on, instruction ‘s intent is to do the pupils become witting of their accomplishments, involvements and demands and to supply them with all the indispensable cognition that will fix them and assist them throughout the class of their lives. It is noted in the United Nations Declaration on the Rights of the Child that sex instruction is a right to immature people. Sexual a ctivity instruction is the chief manner kids and immature people learn to protect themselves from maltreatment, unplanned and unwanted gestations, sexually transmitted diseases and HIV/AIDS. â€Å" Sexually familial infections, by their nature, affect persons, who are portion of partnerships and larger sexual webs, and in bend populations † ( Low N. , Broutet N. , Adu-Sarkodie Y. , Barton P. , Hossain M. , Hawkes S. , 2006, page 1 ) . Sexual wellness, as a public wellness issue, is still considered a tabu by a big proportion of the populace and it ‘s my personal belief that some faiths struggle to keep this position. It is besides thought to be one of the chief sectors in wellness, where inequalities thrive. Bettering sexual wellness is presently being given considerable accent in authorities policy ( Thurston M. , Alexander D. , 2006 ) . It hence becomes apparent that sexual wellness is a really important issue in public wellness and its handling demands careful consideration and forceful cognition. The lessons from past errors and public wellness history are of great significance.The McKeown thesis and modern-day public wellnessOne of the most problematic topics for public wellness practicians, epidemiologists and human ecology experts is the McKeown thesis. The doctor and demographic historian Thomas McKeown published, in 1955, an article discoursing the evidences of population augmentation in eighteenth century. That article is considered a landmark for public wellness practicians and research workers. Though his purpose was to deflate the claims made by the advocates of curative medical specialty ( Harris, 2002 ) , McKeown ‘s work gave rise to a twine of arguments and farther research in a broad scope of topics comparative to public wellness. Additionally, by exhaustively analysing the existent grounds that cause mortality rates to worsen, we can analyze closely what causes populations to turn either healthy or ailing. Consequently, decisions can be drawn sing modern-day wellness policies, concerns and precedences. In his research, McKeown observed assorted facets which referred to the population growing and concluded that dramatic decreases in mortality over the past 2 centuries were due to improved socioeconomic conditions instead than to medical or public wellness intercessions. He pointed out significantly the upgrading of nutrition, as a factor of great importance for the diminution of mortality. The controversial thesis drew attending from the scientific community chiefly for negative belittling. The chief unfavorable judgments of McKeown ‘s thesis are expressed by those who believe that a great part of his decisions were biased. He is considered to hold ignored a serious figure of factors, like alterations in the virulency of infective beings, betterments in personal and domestic hygiene, medical intercession and the good effects of the healthful revolution of the 2nd half of the nineteenth century ( Harris, 2002 ) . McKeown ‘s thesis is besides believed to be oppugning the effectivity of inoculation and quarantine ( Colgrove J, 2002 ) . Alternatively, he overplayed the betterment in overall criterions of life, giving peculiar accent on diet and nutritionary position, as a consequence of improved economic conditions ( Colgrove J, 2002 ) . In her commentary on the McKeown argument, Emily Grundy ( 2004 ) profiles in a point description the grounds that the thesis received this unfavorable judgment. These five points can be summed up to the followers: backward extrapolation, overemphasis on the function of TB and therefore exaggerating the function of switching life criterions and nutrition, unrecognised medical intercessions, ambiguity sing the preciseness of the increasing criterions of life in the 18th-19th century and the association between nutrition and hazard of decease from the prevalent infective diseases and in the terminal self-partiality on the function of medical specialty and the best deployment of resources in McKeown ‘s clip ( Grundy, 2004 ) . In add-on to this sentiment, Szreter ( 2002 ) criticizes McKeown for non stressing the societal doctrine and practical political relations as a portion of the public wellness motion in the nineteenth century. Szreter besides sits opposite McKeown ‘s thesis that public wellness is non placed in a societal intercession context. Szreter ‘s thesis besides suggests that McKeown had about casual and surely biased sentiments, which resulted in the practical dismantling of the public wellness sector the last 2 decennaries of the twentieth century. Furthermore, he suggests that McKeown â€Å" had allowed his a priori premises about the limited value of medical intercession and the demand for societal reform to predetermine his analytic classs, therefore biasing his reading of grounds † ( Colgrove, 2002, page 728 ) . As the McKeown thesis was under fire for its unidimensional attack, a worthy figure of following researches gave a holistic attack on what affected life anticipation in Britain since the eighteenth century as reported in Harris ‘ research ( 2002 ) . The consequences were of great importance and value for the public wellness community. The inoculation and vaccination led to crisp decrease in the incidence of smallpox mortality, as suggested by Razzell and Mercer ( cited in Harris B. , 2002 ) . Besides, harmonizing to Dobson ‘s research ( cited in Harris B. , 2002 ) the draining of fens in Essex, Kent and Sussex helped the decline of malaria deceases. Furthermore, Jones and Falkus and Porter and Landers ( cited in Harris B. , 2002 ) pointed out a scope of ecological sweetenings in southern England and in London. Additionally, Daunton ‘s research proposal ( cited in Harris B. , 2002 ) was that the debut of wallpaper and linoleum in propertyless places was a positive interpolation on the decrease of TB. Furthermore, Cronje ( cited in Harris B. , 2002 ) suggested there was important indicant that the betterment of lodging ( new edifices, decrease of inordinate overcrowding, increased authorities ordinance ) resulted in better sanitation and H2O supply. As sanely Harris ( 2002 ) points out, all the above mentioned factors should be included along with nutrition, which needs to be regarded as one of a battery of factors, frequently interacting, which played a cardinal function in Britain ‘s mortality passage. Harris ‘ poised and composed sentiment meets my ideas on the topic. Nutrition is one of the factors, non the chief, non the least, but one of them surely. Furthermore, as Grundy E. , 2004, points out McKeown ‘s overemphasis on the function of TB is misdirecting. Contemporary public wellness has to confront a series of challenges, all of them important sing the population ‘s wellness, globally and locally. One of these challenges is sexually familial diseases, including HIV/AIDS. Unfortunately, sexually transmitted diseases have come to be really common worldwide and statistics are let downing. Chlamydia is diagnosed in younger ages than a few old ages ago and HIV can infect immature people at an increased rate ( Health Canada, Laboratory Centre for Disease Control, 1999, p.1 ) . At a conference in London in 2008, as Helen MacDonald studies for BMJ, Gareth Thomas ( Development curate of the UK ) said that â€Å" the world is that the spread of HIV is set to gyrate o ut of control unless we act now. Five people are infected with HIV every minute † . Furthermore, Khumalo Nonkosi ( South African AIDS militant and president of the Treatment Action Campaign ) noted that certain societal factors discourage people utilizing preventative methods in sexual intercourse and that where literacy and instruction are in low degrees, the apprehension of HIV, safe sex pattern and behavioral alterations towards sexual wellness are hard ( MacDonald H. , 2008 ) . Sexually transmitted diseases and HIV/AIDS, as a public wellness issue, concerns developed and developing states, all age groups, all races, both genders. Unfortunately, some sexually transmitted diseases can take to tragic consequences, for illustration chlamydia can do sterility if left untreated, and HIV/AIDS remains to day of the month a chronic unwellness, taking 1000000s to decease and no intervention has been found yet. Having said these, taking into consideration the lessons derived from McKeown ‘s argument, I strongly believe that if a public wellness practician focuses on the job of sexually transmitted diseases demands to look at the topic spherically. It is indispensable to avoid opinionated, prejudiced and hence biased methods and positions on the topic. In modern-day public wellness the McKeown ‘s argument can be utile as an illustration to avoid whilst carry oning a research. Being as less biased as possible surely gets valuable accurate consequences, which can be utilized in the development of a strategic program or a run and sets the research safely off from narrow minded patterns. At the same clip, being able to analyze a public wellness issue with a clear position can offer simple and effectual solutions and it can besides play a critical function in the public wellness experts ‘ prioritisation. Furthermore, McKeown presented deceptively the improved life criterions as the ground of mortality diminution in the eighteenth century in the United Kingdom, giving a cause to other scientists to look into farther and conclude that human action was the chief overall ground for the alteration of the wellness position in the peculiar period. I consider this to be one of the most of import parts of the McKeown argument, for the ground that it can be used in modern-day public wellness issues as a taking principle. If human action and engagement is absent, sing sexually transmitted diseases, there is non much we can make to forestall and undertake this public wellness issue. The World Health Organisation published in 2008 its concluding study on societal determiners of wellness. The study includes a chart ( see below, chart 1 ) that identifies the factors that contribute in a individual ‘s wellness province. Some of the factors reported in the chart are instruction, unemployment, s ingle life style factors, cultural and environmental conditions. It can be clearly observed that human action and engagement are identified as factors which determine the individual ‘s wellness. Chart 1: Social determiners of wellness ( W.H.O. , 2008 ) As a concluding point, harmonizing to Simon Szreter ( 2002, page 722 ) â€Å" the field of public wellness is a expansive societal intercession † . In my sentiment, this intercession can be expansive merely if it is non biased, societal if it is organized in the community for the community and intercession merely if it is based on true and earnest scientific discipline.â€Å" The National Strategy of sexual wellness and HIV programme †Having exhaustively examined McKeown ‘s thesis and the argument on it, I plan to measure the â€Å" National scheme of sexual wellness and HIV † programme, giving peculiar consideration on the facet of sexual wellness information and its publicity. The programme was published in July 2001 by the Department of Health in the United Kingdom. As it is declared in the paper â€Å" if the scheme succeeds it will hold contributed to cut downing wellness inequalities † ( page 4 ) .DescriptionThe â€Å" National Strategy of sex ual wellness and HIV programme † was the really first national scheme of England. It has been described as proposition of â€Å" a comprehensive and holistic theoretical account for covering with an increasing public wellness job † ( Adler W.M. , French P. , McNab A. , Smith C. , Wellsteed S. , 2002, page 83 ) . It is believed that England is confronting a sexual wellness crisis ( Power L. , 2004 ) . Harmonizing to the paper, England has one of the lowest rates of HIV in Western Europe. However, when this intercession was conducted ( 2001 ) , the prevalence was lifting quickly, about duplicating its rate. The figures taken from the Health Protection Agency show that in 2001, the informations sing work forces show that 3,123 new instances of HIV were diagnosed. In 2007 4,887 new instances were diagnosed. As for the AIDS patients, there was no important difference between the two figures. Harmonizing to the statistics, in the period between 1999 and 2002, HIV rates ascended by about 20 % every twelvemonth. Furthermore, a 3rd of HIV-positive individuals were incognizant of their wellness status ( Power L. , 2004 ) . As Power L. , 2004, suggests â€Å" sexually familial infections are at their highest degrees since records began. The state has the worst sexual wellness in western Europe † ( page 108 ) . The intercession sets as a mark to cut down HIV infections by a one-fourth in six old ages. Clearly the mark was non achieved. The intercession relies a batch on the providing of information, instead than advancing wellness seeking behavior. Information about sexual wellness has undistinguished effectivity without integrating in instruction. Education is the lone manner to undertake inequalities, because it ‘s the lone manner for everyone to have all the necessities. Technology, for illustration, has greater handiness in higher societal categories. I believe that this is the chief defect of this intercession and I will lucubrate my sentiment below.Deductions of societal inequalityThe determiners of wellness and wellness inequalities are multifaceted and wellness attention can non sometimes command them. I will show a brief image of the state of affairs in the UK, taking to show via statistics and present informations the societal inequality which is a important job in the subdivision of sexual wellness. Deductions of societal inequality are clearly seeable in the statistics, since specific groups are at greater hazard. Statisticss suggest that there are important groups that are high hazard for HIV transmittal. African communities have been overly affected. A systematic spread of HIV and gonorrhea among the male homosexual community is besides observed ( Dodds P.J. , Nardone A. , Mercey E.D. , Johnson M.A. , 2000 ) . Injecting drug misusers hold a notable rate of infection. Additionally, Blanc AK. , 2001, suggests that adult females are in greater danger to be infected on history of power inequalities based on gender. As the World Health Organisation describes the state of affairs â€Å" a married adult female contracts HIV because social criterions promote her hubby ‘s promiscuousness while at the same time forestalling her from take a firm standing on rubber usage † ( hypertext transfer protocol: //www.who.int/entity/gender/en ) . What ‘s more, â€Å" public and political attending on HIV has focused chiefly on the demonisation of peculiar groups, such as refuge searchers and other immigrant communities, and the usage of this stigmatised issue to fuel frights and biass about in-migration † ( Power L. , 2004, page 108 ) . In the survey of Simkhada, P. , new wave Teijlingen, E. , Yakubu, B. , Mandava, L. , Bhattacharya, S. , Eboh, W. , Pitchforth, E. , 2005, for the NHS of Scotland, there is strong grounds that intercessions aimed at bettering sexual wellness in immature people from BME communities have non been studied really good in the UK. It is besides noted that information based intercessions were less effectual than skill based programmes and that holding a theoretical footing seemed to lend positively to the intercession ‘s effectivity. Taking a expression at other states ‘ scheme, the USA can be a utile illustration, sing their policy to undertake deductions of societal inequality in sexual wellness publicity. Numerous runs are taking topographic point in the USA, in an effort to make all people, from all backgrounds and all life styles and raise consciousness and concern. The groups identified as marks are: Cheery African Americans, black churches and church members, African American young person and households, American Indians, Alaska natives, native Hawaiian communities, Asiatic and Pacific Islander communities, HIV negative homosexual work forces, HIV positive people, political leaders, Latinos and Latinos under 25, adult females, young person, cheery work forces, overseas telegram and telecommunications industry and general populace ( information obtained from hypertext transfer protocol: //www.cdcnpin.org/scripts/campaign/index.asp ) . All these runs aim to specific groups, in add-on to the general pop ulace. This can guarantee that the message can make all people, no exclusions. This is a point that I believe the â€Å" National Strategy of sexual wellness and HIV programme † should hold taken into careful consideration. BBC reported that Professor Sir Michael Marmot, president of the Scientific Reference Group of Health Inequalities, in an interview on BBC Radio 4 ‘s Today programme in 2005 said that in order to cover with wellness inequalities efficaciously the authorities needs to concentrate on â€Å" the fortunes in which people live and work and the ways we raise our kids, the criterions of instruction † . BBC besides cited wellness inequalities expert, Professor Danny Dorling ‘s words, that the authorities â€Å" without undertaking wealth inequalities, which are widening, it is non traveling to be able to undertake wellness inequalities † . It is evident that intercessions which set as their mark to undertake wellness inequalities must concentrate closely in social facets, like instruction and socioeconomic position. These informations seem to be ignored from the policy in reappraisal, in malice of the mention on page 55 of â€Å" Choosing Health † .Theoretical and ideological justification of intercessionsSearching for a definition for â€Å" intercessions † on the cyberspace, I came across the definition that the NHS gives. It suggests that intercessions are types of activity that aid to cut down people ‘s hazard of developing a disease or status or aid to advance or keep a wellness life style. It is safe to state to that intercession can be an active step to cut down the prevalence of HIV, to advance sexual wellness wonts and to develop a wellness seeking behavior. The NHS web site gives illustrations of intercessions, such as the providing of advice, services and support. However, this is more likely a apparent definition. From a more political and ideological point of position, intercession is a planned scheme that has to function a set of ends, which is assessed in proportion to the political orientation followed by the authorities. Furthermore, on page 7 of the National scheme it is reported that England has low HIV prevalence rates, compared to some Western European states. This point is used as an alibi for the rise in freshly diagnosed infections and in the same paragraph it is noted that it is of great importance to move quickly via â€Å" wellness publicity, needle exchange strategies and other injury minimization enterprises, testing of blood and clinical intercessions, the handiness of open-access GUM clinics and careful surveillance and analysis of tendencies † ( page 7 ) . I agree with all these steps ; nevertheless I believe that instruction should besides be mentioned and included actively in any intercession and policy for sexual wellness. The NHS is clearly driven by a set of beliefs: free market economic sciences, competition as a mechanism for bettering quality and patient pick ( Gillies AC, 2003 ) . Given that these are the beliefs followed by the NHS, it is no admiration that the sexual wellness publicity relies, falsely in my sentiment, at a broad extent to personal pick. Gillies A.C. , ( 2003 ) gives a touchable position on the topic proposing that â€Å" the world of wellness attention is that it represents a monolithic figure of single interactions between people, that people respond to as persons. Whilst it may be necessary for determination shapers to look at things from the macro degree, losing sight of the micro degree will ensue in bad determinations † . An interesting thought of intercession can be found in Rose ( 1992 ) , who suggests that we are all responsible for all. When it comes to intercessions sing sexual wellness publicity, Low N. et Al, 2006, illustrate that intercessions in sexual wellness issues should hold the undermentioned degrees: The single degree ( the patient ‘s symptoms are managed with antibiotics and his/her spouse gets intervention every bit good ) The degree of partnership ( prenatal pox testing benefits the female parent and her babe ) The degree of populations ( inoculation of all adolescent misss against Human Papilloma Virus might halt them developing cervical malignant neoplastic disease, geting virus from, or conveying it to, a new sexual spouse and finally cut down transmittal of carcinogenic virus strains in the population ) Structural, legal and policy intercessions ( Torahs against favoritism, programmes taking to cut down gender-based inequalities, policies to better instruction ) . Low N. et Al, 2006, besides propose that â€Å" an intermediate degree of intercession that recognises the importance of mother-child or sexual partnerships, and therefore webs † ( page 3 ) should be regarded indispensable.Influence of different socio-political and economic contexts where the intercession operatesThe intercession sagely points out that it needs to better outreach services for people with undiagnosed HIV peculiarly in targeted groups. This is a step pointed directly to cut down wellness inequalities sing the entree of medical attention in specific groups. The intercession involves aggregate media via runs of enlightening character. As celebrated above, this is an elliptic point of the intercession, as the literature suggests that intercessions sing sexual wellness should be skill based. However, it is positively noted that the intercession ‘s run information are grounds based ( Yzer, 2000 ) . The intercession suggests the following groups as peculiarly vulnerable and/or in the demand of peculiar entree demands: immature people, and particularly those in, or go forthing attention ; black and minority cultural groups ; homosexual and bisexual work forces ; shooting drug misusers ; grownups and kids populating with HIV and other people affected by HIV ; sex workers ; and captives and people in young person piquing constitutions. It excludes people with disablements without supplying grounds to back up this determination. It besides targets adult females of certain civilizations as in demand to go cognizant of the dangers carried in female venereal mutilation. Inexplicably, the intercession does non mention to male Circumcision, though medical grounds support that it can be unsafe for the male ‘s wellness ( Men ‘s Health Forum ) . The scheme identifies as common barriers the stigma, favoritism, poorness and societal exclusion, linguistic communication, entree jobs, low consciousness and concerns about confidentiality. It does non place as a common barrier the deficiency of instruction and related accomplishments development. When discoursing and be aftering the publicity of sexual wellness it is critical to considerate the possible influence of different socio-political and economic contexts where the intercession operates. Sexual activity is a topic of delicate nature. Even nowadays it is considered as a tabu subject, even for treatment. What the intercession failed to look at was that sexual wellness and its publicity is non easy and it can non be done by supplying cusps to the people. School environment, spiritual beliefs and of class the parents are non even mentioned as a path of acquiring through the message to the kids and adolescents. The intercession merely relies on the each-time judgement of every school to supply the manner and the sum of information it considers appropriate to the pupils. In add-on to that, people with experience on sexually transmitted diseases and HIV are non brought in to give their positions and personal narratives and the intercession does non give the indispensable gui delines and the critical information that pupils must acquire. Even so, information is non by itself Panacea. Children and adolescents must develop accomplishments and wonts towards wellness seeking behavior. Several surveies support this enterprise. Health publicity messages can be more successfully communicated and understood by the mark audience â€Å" when representatives of the affected groups are actively involved in run design and airing ( Pickett J. , Lesondak L. , Gratzer B. , Anderson L.L. , 2006 ) . Peer-education programmes besides proved to be effectual, chiefly because immature people officially began to learn their equals how to utilize linguistic communication and accomplishments associated with the discourse on hazardous sexual behavior ( Shoveller A.J. , Johnson J.L. , 2006 ) . Furthermore the intervention of patients at their first visit can be helpful in avoiding loss to follow-up and it can show a alone chance for â€Å" instruction, advice on sexual behavior, publicity or proviso of rubbers, and spouse presentment † ( Low N. , Broutet N. , Adu-Sarkodie Y. , Barton P. , Hossain M. , Hawkes S. , 2006, page 5 ) . Another survey showed that â€Å" educational attempts can hold a positive consequence on cut downing unsafe sexual and even drug usage patterns. This determination provides justification for larger school-based undertakings † ( Brown L.K. , Fritz G.K. , 1988, page 311 ) . The same survey besides suggests that â€Å" loosely based intercessions, in which the instruction is integrated into a assortment of state of affairss and repeated in multiple signifiers, are more likely to alter sexual behavior than brief, encapsulated presentations † and that â€Å" parental engagement with the AIDS course of study may increase its effectivity † ( ibid ) . The survey of Thomas P.R. , Davis J.S. , Du P. , Coles F.B. , 2006, investigated the perceptual experiences sing sexual wellness and its publicity of a big community sing high morbidity due to sexually familial diseases. The statement â€Å" at that place needs to be more unfastened treatment in our community about the hazards and job of sexually transmitted diseases † received the higher rate in importance degree. However, the perceptual experiences proposing that â€Å" most people know plenty about how to protect themselves against sexually transmitted diseases † and â€Å" merely individual single people need instruction about sexually transmitted diseases † received a high rate as good. 53 % of the participants expressed credence of sexual wellness publicity by the usage of hoardings, whilst 96 % believe that it is acceptable to back sexual wellness in high schools. The intercession fails to place another job ; that parents are disinclined for their kids to have information about sex and sexual wellness because of the domination of the stereotype that states â€Å" if you promote sexual wellness, you besides promote sex † . My personal sentiment is that the challenge the NHS had to face was to alter this stereotype into â€Å" advancing sexual wellness, promotes wellness † , but alternatively avoided any effectual return of extremist steps. Though the debut and presentation of the intercession appears effectual, but at the terminal of the twenty-four hours, alternatively of aiming the positive results on the population ‘s wellness position, it measures figures and statistics and merely marks Numberss. Consequently, one can state that the intercession has no frontward planning in head, but merely the tax write-off of the statistic figures, even temporarily.DecisionThe intercession is, in my personal sentiment and opinion, unaw are of indispensable foundations of wellness publicity and bar. It does non exhaustively analyze the tracts and the picks of an effectual intercession and merely follows already tested but already failed steps. In decision, Gillies AC. ( 2003 ) states that a good health care system would supply you with entree to care when you need it. A better system would forestall you from holding that demand if possible by maintaining you healthy. I believe that this should be the very foundation on which the NHS and the wellness systems as a whole must follow, particularly sing issues so complex and multifaceted as sexually transmitted diseases and HIV/AIDS.â€Å" The national scheme for sexual wellness and HIV † paperAt this portion of the undertaking I will show a critical analysis of â€Å" The national scheme for sexual wellness and HIV † paper, which was foremost published in 2001 by the Department of Health of the UK authorities. The reappraisal will be an appraising description of the paper, taking to place the strengths and failings of the paper and its effects on national and international, if existing, public wellness policies.Critical reappraisalAs stated in the preface of the paper, written by Yvette Cooper, England has one of the lowest rates of HIV in Western Europe. This is believed to be a consequence of a controlling direction of the HIV menace every bit shortly as it emerged, along with policies promoting and actuating contraceptive method, attending to GUM clinics and needle exchange. However, patients of HIV are increasing, and so are incidences of Sexually Transmitted Infections and unplanned gestations. To be more specific, the UK retains the highest adolescent birth rate in Western Europe. This paper, published in 2001, is the first of all time national scheme for sexual wellness and HIV in the whole of UK. These two facts ca n't be but correlated. The UK authorities decided to carry on a completed targeted scheme, nearing the topic spherically ( or at least seeking to make so ) about decennaries after the HIV, STIs and unplanned/teen gestations were an run-of-the-mill developed universe phenomenon, merely alerted by the lifting prevalence of STIs and HIV. Subsequently this scheme is certainly non preventative. As stated in the paper, the scheme aims to modernize sexual wellness and HIV services in the UK. The purposes of the scheme are summarized in five points and can be abstracted in two parts: the decrease and the betterment. The decrease of the transmitta l of HIV and STIs, the prevalence of undiagnosed HIV and STIs instances, the unintended gestation rates and eventually the stigma associated with HIV and STIs. The betterment concerns the wellness and societal attention for people populating with HIV. This follows to proposals related with the providing of information, effectual local bar, the development of managed webs for HIV and sexual wellness services and a figure of other targeted steps. Nonetheless, an attack on a public wellness affair based on marks is non ever an option, non an easy and non a wise one either. As Hunter and Fairfield ( 1997 ) point out sagely marks possess many possible booby traps which can confuse the unwary. Puting marks is comparatively easy but their execution may be well more hard, peculiarly if a naA?ve theoretical account of the policy procedure as rational and additive is adopted. Those responsible for puting marks need to give equal attending to the execution procedure and guarantee that the need ed accomplishments and resources are in topographic point to let the marks to stand a opportunity of success. A positive point of the paper is that it perceives sexual wellness as an of import portion of physical and mental wellness. This means that the scheme aims to follow a holistic attack on the affair, which is the lone manner to confront the jobs and deductions efficaciously and in long footings in the public wellness field and particularly the sexual wellness field. It besides ascertains that sexual wellness jobs have grown in recent old ages but fails to place the grounds for this. Harmonizing to Simkhada et Al. ( 2005 ) , the increasing prevalence of STIs is due to biological, societal and psychological factors, with the chief factor being the hapless wellness seeking behavior. It is ill-defined throughout the paper if the scheme has taken in head the lessons of the yesteryear. It is besides quoted in the paper that if the scheme succeeds it will hold contributed to cut downing wellness inequalities. Traveling through the proposals of the scheme, I could nail few steps that have straight way to the wellness inequalities, most of them general and unoriginal. The paper fails to stress on the demand to drop generic attacks. Information demand to be promoted in different ways, depending on the mark audience. In order to alter adolescent sexual life style and behaviour a multidisciplinary attack, utilizing policy authorizations, direct intercession, media, function modeling and societal support is indispensable. In add-on, â€Å" consistent, uninterrupted messages through multiple channels ( school, place, community and media ) and by multiple agents ( parents, equals, and wellness and instruction professionals ) need to be provided † ( Allensworth D.D. , Symons C.W. , 1989, page 59 ) . In add-on to that, the paper compares the UK with other Western Europe states that have similar jobs sing the sexual wellness issue in a manner that appears to be warranting the authorities actions. It merely refers to states with similar or worse statistics than England and remains soundless about other states that have managed to construct bar schemes. A good illustration of successful HIV bar plan is Germany ( Rosenbrock R, 2007 ) . When it comes to the designation of the inequalities in sexual wellness, the paper points out that adult females, cheery work forces, adolescents, immature grownups and black and minority groups are on the less favorable place. It ‘s a constructive portion of the paper that it states the obvious correlativity between sexual ailment wellness, poorness and societal exclusion and the fluctuation of the quality of the proviso of sexual wellness services ( including the scope and entree ) . The paper besides considers the hold in assignments in GUM clinics, the inaccessibility and obsolesces of information and the hard entree in rural countries as of import factors, which is of import and important, particularly when managing sexual wellness issues. It is appraisable the National Strategy for sexual wellness and HIV includes instruction as a chief participant in the modulating of a healthy sexual behavior. It besides refers to the intolerance of favoritism. I believe this to be one of the chief illustrations of the holistic attack the paper aims to follow. Another illustration for this is the engagement of the mass media, with the launch of major telecasting and newspaper advertisement runs, with a warning character about the dangers of sexually transmitted diseases and unintended gestations. An of import observation about the paper is the mention in female Circumcision, which is normally executed for cultural-religious grounds. The paper faces this fact professionally, demoing concern and involvement in protecting all people and supplying equality in all civilizations, without being disrespectful. However, as cited by the Men ‘s Health Forum â€Å" the scheme fails to advert the issue of male Circumcision for non-medical grounds and the deficiency of grounds to demo that Circumcision in these fortunes in any manner benefits the wellness of work forces and male childs. [ .. ] The remotion of the prepuce is unneeded and unadvisable. This information should be provided in a manner that recognises spiritual and cultural esthesias refering this issue † ( page 10, paragraph 12.1 ) . Bearing in head that helplines are a utile tool in supplying information, the paper does non promote their publicity in countries with STD morbidity, as suggested by research ( Emma Freuda, Susan Perez, Kim Harrison, Elizabeth Swanson Hollinger, and Ana Hernandez, 2006 ) . A blurry point in the paper is the failure to acknowledge the diverseness within the homosexual community and the incompatibility of the homosexual community across the state. The paper succeeds in observing the interaction of gender and civilization within peculiar cultural groups, but fails to see that the group of white work forces is non homogeneous.Decisionâ€Å" The National Strategy for sexual wellness and HIV † paper is a by and large well-written policy, which at a first reading does non affect you, nor lets you down. However, traveling exhaustively through the paper it ‘s easy to nail many mistakes or deficits. When covering with such important issues sing public wellness, such as sexual wellness, a well-written policy is non a solution. There are many unequal and deficient points analyzed in the paper and other with much room for betterment. Though it is a recent paper at some points it appears out of day of the month, unaware of modern forms in sexual behavior. In my sentiment, the paper fails to propose effectual steps and relies on the single behavior, irrespective that it ‘s sing public wellness itself. It should besides g ive greater significance in the importance of instruction. As research suggests â€Å" instruction is an of import constituent in sexually familial diseases control in striplings. The end of instruction is to increase adolescent self-efficiency in practising STD bar and risk-reduction. A comprehensive attack including quality, theory-based instruction, accessible and effectual wellness clinics, and improved societal and economic conditions has the most promise of commanding STDs in striplings † ( Yarber W.L. , Parrillo A.V. , 1992, page 331 ) .Shutting remarksLooking back on the work produced for this assignment, of import decisions can be drawn from a personal point of position and a series of of import lessons can be noted from the scientist ‘s point of position. I will seek to exemplify these via an overall reappraisal of the faculty, its larning results and the part of the assignment. Discoursing the McKeown argument, as portion of this undertaking, was a first measure in larning to analyse critically constructs and thoughts sing public wellness issues and acquiring familiar with the composing look of this analysis. It was besides an first-class illustration on how being biased can ensue in inaccurate and useless consequences and programmes, every bit good as how easy can a questionable research cause biased critic. It besides contributed on the larning results of the faculty. This is because by taking a critical position on current public issues, like AIDS for illustration, in the visible radiation of the historical position helped the elevation of consciousness sing the many factors a public wellness practician should ever see. The faculty, through analysing modern-day informations and discoursing exhaustively and extensively current issues about wellness policies and patterns, like for illustration the â€Å" Choosing Health † paper, set me into a batch of believing on the importance of public wellness in important current issues which are related with the wellbeing of the population and even of the humanity as a sum. Learning to critically analyse intercessions and their results is a really of import tool for a public wellness practician, and I consider that I have gained important cognition from the faculty and the undertaking for this topic. Bing able to really look between the lines, acknowledging the exaggeration frequently found in documents and chair objectively is a virtuousness for a public wellness practician. In add-on to that, holding to critically reexamine an intercession was a really utile experience I might state, because it gave me the opportunity to methodically read and analyse sentiments and informations and to organize my ain sentiment by reading the responses, some negative, some positive, sing the intercession I examined. As one of the expected acquisition results, I consider that the synthesis of grounds from public wellness policy intercessions was achieved by the 2nd portion of the assignment. The 2nd portion of this larning result has to make with developing our ain alternate policy by giving greater significance to the tackle of inequalities in wellness. This was besides documented, with the 2nd portion of the assignment and with critical conversations in the schoolroom sing wellness inequalities and the importance of extinguishing them. It is besides of great significance that I was given the opportunity to organize the manner that socioeconomic, political and environmen tal factors are related with public wellness and the manner that at specific state of affairss this relation could besides propose a correlativity. Another of import larning result of the faculty and the assignment procedure was that I became witting about public wellness policies and patterns on a wider degree than I was. Comparing informations on a national and international degree can turn out to be a really utile tool for every public wellness practician. For illustration, comparing the information of a state with high prevalence of chlamydia, with the informations of a state with low prevalence of chlamydia can take to hypotheses and farther researches and scientific inquiries can be formulated. For my undertaking I studied exhaustively sexual wellness issues, as I believe it is a public wellness country of great importance, because it is met in national and international degree, in developed and developing states, in personal and planetary involvement. Working on the undertaking has besides given me strong grounds and led me to the realisation that mass media carry a prima function presents and should be carefully taken into consideration when practicing and advancing public wellness. This point has besides derived from the faculty, and it was really one of the constructs that stood out for me. Merely by taking a expression around you realise that there are wellness advancing runs about everyplace. However, non all of them acquire attending, some of them fail echoing to acquire through to their mark group and some of them acquire attending for all the incorrect grounds. The usage of mass media must be done in a productive and effectual manner, utilizing original and in-depth thoughts with updated positions on the affair. This construct is a great lesson for my hereafter pattern. As for my hereafter pattern specifically, since my first grade was psychological science, I plan to unite public wellness with psychological science. The faculty and the assignment provided me information and cognition on how these two Fieldss can be combined. For illustration, if there is a demand for public wellness intercession sing a state of affairs that affects kids, psychological science can propose how to manage the state of affairs, but merely with the aid of public wellness the state of affairs will be resolved or limited. Traveling through the survey required for the appraisal of the assignment, I developed a sense of scientific position on informations and research. It has besides helped me simplify the processs of seeking, happening, analysing and interpret informations, every bit good as placing them as relevant or irrelevant to my survey frame.