Mobile Repair

1. Mobiles basic Electronics Electrical parameters – Current, Voltage, Frequency Mobile electronic Components – Resistors, Capacitors, Diodes, Transistors and LEDs Use of Multimeter – Measuring resistance, capacitance, voltage, batteries 2. Mobile Phone Components Mobile Components – Speaker, Mic, Ringer, Vibrator, Charging Connector, Memory, Antenna Batteries – Types of batteries, Standby time, Talk time. Chargers. 3. Mobile Basic Introduction GSM / CDMA Technology Basic Working Different terms used in mobile phones – Bluetooth, SMS, Memory Cards Different services – GPRS, WAP, 2G, 3G Different Functions – Speed dialing, Call waiting, Call conference etc. 4. Basic Troubleshooting Tools used for opening mobile Phones Disassemble and Assembly of Mobile Phones. L2 Components testing, troubleshooting and replacement – Display, Speakers, Mic, Vibrators, ringers, Antennas, charging connector. Cleaning method of PCB. Replacement of panels. 5. Advance Mobile Hardware Different sections in mobile phone – PFO section, RF section, Baseband section Introduction to Various ICs and electronic components. – PA, Antenna switch, RAM IC, Cobb, Power IC, Charging IC, CPU (MAD / UPP),filers, Thavo IC, etc. Soldering/desoldering of mobile components. Using blower for removing mobile components. Study of Block diagram and PCB pictorial. Tracing and trouble shooting through circuit diagram. 6. Software Introduction Introduction to personal computers. Software features like downloading thru bluetooth, data backup etc. Connecting Mobile with PC. Introduction of flashing and software upgrades. 7. Software World Class Unlockers Flashing and unlocking with UFS – Nokia Flashing and unlocking with JAF – Nokia Flashing and unlocking with Cruiser – Sonyericsson Flashing and unlocking with Infinity – China and unlocking Flashing and unlocking with NSpro – Samsung Flashing and unlocking with Spiderman – China Flashing and unlocking with Setool2 – Sony Flashing and unlocking with Ultima box – Motorola Flashing and unlocking with Smart Clip – Motorola 8. Software Free Unlockers Unlocking Apple – iphone free ODM Unlockers Unlock HTCXDA Pocket PC Samsung Rocker software Nokia BB5 Unlocker MS-Tool Unlocker for Motorola Siemens Unlocker And many more†¦.. 9. Faults and Solutions – Hardware (L1 / L2 / L3) Circuit diagrams and PCB diagrams showing faults and solutions for Nokia, Motorola, Sony, LG, Samsung. Jumper Settings – Nokia, Sony, Motorola, LG, Samsung and China Phones

Management of Change

School/Portfolio:| The Business School| Course Code/ID:| BUMKT5901| Course Title:| Marketing| Teaching Location:| MIT Melbourne| Program(s): | MBA| Author:| Kimble Montagu/Robert Errey| Level:| Introductory | Semester:| Insert| Prerequisite(s):| Nil | Corequisite(s):| Nil| Exclusion(s):| Nil| Credit Points/Progress Units:| 15| ASCED Code:| 080505| Adopted Reference Style APAhttp://www. ballarat. edu. au/library/assignment-and-research-help/referencing/apa-style 1COURSE ORGANISATION: 1. 1Handbook/sFor full details of programs and school procedures, please refer to the University of Ballarat handbook and The Business School Programs Handbooks available at: http://www. ballarat. edu. au/current-students/publications,-policies-and-forms/handbook/2012 http://www. ballarat. edu. au/business/handbooks Important information located in the handbooks includes: * * Student responsibility * Special Consideration process and forms * Submission of tasks and assignments * Appeal process * Unsatisfa ctory progress – Early Intervention * Grading codes 1. 2StaffThe most appropriate contact is your lecturer. If necessary they will contact the Course Coordinator at the University of Ballarat. | Coordinator| Lecturer| Tutor| Name:| Kimble Montagu| Kimble Montagu| N/a| Phone:| 0437 443 323| 0437 443 323| | Fax:| | | | Email:|   k. [email  protected] edu. au|   k. [email  protected] edu. au| | Office:| | | | Web:| | | | 1. 3Classes | Monday| Tuesday| Wednesday| Thursday| Friday| Saturday| Sunday| Morning| | | | | | | | Afternoon| | | | | | | | Evening| | | | | | | | Insert relevant time(s)/day(s)—then delete this messageStudents are reminded that class attendance is vital. Whilst it is appreciated that work commitments can impinge upon class attendance you need to be aware that there is more to learning Marketing than just reading the text and/or the lecture slides. Participation in class exercises and discussions, viewing DVDs, collaborating with your group memb ers and other classmates all add to a much richer learning experience. If you are going to miss all or some of a class then you need to let the lecturer and your group members know what is happening.History has shown that students who miss classes struggle to achieve the higher grades. 1. 4Consultation Hours By arrangement—please email for an appointment. 1. 5Prescribed Text This subject will be conducted on the presumption that students have a copy of: Iacobucci, D. (2012) MM3. Mason, OH: South-Western Cengage. 1. 6Plagiarism Plagiarism is presenting someone else work as your own and is a serious offence with serious consequences. As set out in the University Regulation 6. 1. 1, students who are caught plagiarising will, for a first offence, be given a zero mark for that task.A second offence will result in a failing grade for the course(s) involved and any subsequent offence will be referred to the Student Discipline Committee. Student must be aware of the University Regula tion 6. 1. 1 Student Plagiarism, available at http://www. ballarat. edu. au/legislation/6. 1. 1-plagiarism. The link to the library website for more information is: http://www. ballarat. edu. au/library/assignment-and-research-help/referencing Students must: * fully reference the source(s) of all material, even if you have re-expressed the ideas, facts or descriptions; * acknowledge all direct quotations; and not submit work that has been researched and written by another person Turnitin—this software application allows students to check their assignments for referencing and citation omission or incorrect paraphrasing. Put a statement here about how/where to submit the assignments 1. 7UBOnline UBOnline is used to host course resources for all courses. Students can download lecture and tutorial notes to support class participation. Students login to the UBOnline at https://ubonline. ballarat. edu. au/login/index. php. ———————â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€ 2OBJECTIVES: 2. 1General comments The objectives of this course are to introduce to you the fundamental principles and practices of marketing and to develop your ability to understand and use marketing processes and techniques. The development of your analytical and presentation skills will also be emphasised in this course. Marketing performs a specific role within the organisation. It seeks to increase certainty in the revenue stream today and into the future (Ambler, Marketing and the bottom line, 2000).The philosophy that underpins how this is achieved can be simply stated as seeking to understand and satisfy customer needs and wants as part of the process of achieving the organisations objectives (Kotler et. al. 2009). To execute this philosophy to fulfil its role within an organisation, marketing follows a process that comprises a number of components and tools. The apparent simplicity of the task as portray ed above, masks a complexity that will keep you engaged in the discipline for many years.Good marketers are able to draw insights from the theory, apply it to the day-to-day and develop innovations in marketing activity that delivers success to the organisation. It is, therefore, suggested that organisations which embrace marketing are more effective and efficient at generating revenue than that those which do not. A more technical explanation of the process of marketing is that companies aim to deliver value to their customers in a range of situations and contexts via a product or a service.The concept of value is one we consider early in the course. Companies usually deliver value to customers by developing a strategically planned and managed approach and by understanding their markets—that is, their customers, who are usually divided into groups of people (referred to as market segments) who share similar aspects or characteristics. The notion of identifying and understand ing (target) segments is the basis of consumer behaviour; a key aspect of the course.The way in which companies actually design, and deliver a product or service to meet the needs, wants and demands of their markets lies at the very heart of the marketing concept and this is the marketing mix. This multi-faceted topic covers the remainder of the lecture series. There are four key parts of the marketing mix we focus on: product, price, place (logistics), and promotion. In fact, there are also three other Ps—people, physical evidence and process. We do not cover these in this course—not because they are not important but because we simply do not have the time (they are covered in many textbooks).Each part of the marketing mix (and indeed, of marketing as a whole) has to deliver carefully planned value to the market—so we return to the critical concept of value which lies at the very heart of marketing. The above focuses on how companies provide value to customers (known as customer value). However, customer value also has another meaning—the financial value customers provide firms via their purchase of goods and services and the consumption of pre- and post-sale services. The financial outcome associated with the company’s marketing program is a critical issue for Boards and senior management.On completion of this course, you should be able to: 2. 2Knowledge * Recognise and understand the fundamental core concepts and processes of marketing * Explain marketing and its role in society and identify the principles that underpin marketing orientation * Describe the variety of marketing activities necessary to fulfil the marketing management process * Have acquired an understanding of the fundamental concepts and processes of marketing and the principles underlying the development of marketing strategies . 3Skills * Select appropriate methods and tools for implementing marketing strategies * Demonstrate and apply this knowledge to p rovide solutions to marketing problems * Solve marketing problems, and write cogent academic and business reports to meet academic and business criteria * Differentiate between organisations that are marketing oriented and those that are not 2. 4Values Appreciate the marketing situations that can occur for a range of products, services and ideas, and the marketing practices of various organisations in the public and private sectors including the not-for-profit organisations * Understand and appreciate the role of the marketer as one which contributes to an organisation’s goals through satisfying the needs of the consumer and the longer term needs of society (values/attitudes based objectives) 3CONTENT: 3. 1Topics and sub-topics may include: See the schedule near the end of this course description for a detailed list of key topics to be covered in this course. You will be introduced to the marketing concept and its evolution. The role of marketing in a modern business environm ent will be discussed including the way in which the marketing system interrelates with influencing variables. Current topical issues, including ethical considerations and green marketing, will be raised. * The critical concepts of ‘value exchange’ and ‘customer value’ will be emphasised. * Marketing’s role within the organisation and the underlying principles and techniques for marketing decision making, marketing planning, marketing research and the development of marketing strategies will be discussed. You will gain an understanding of the forces affecting market dynamics and an introduction to consumer behaviour, market segmentation, target marketing and positioning. * The elements of the marketing mix and associated concepts will be covered including the product life cycle, new product development, brands and packaging, pricing, distribution and supply, advertising and communications. * The organisation, control and evaluation of the marketing a ctivities within a firm will be introduced. 3. 2Teaching Method Classes will be informal, interactive and involving.Class exercises and discussions will be complemented with DVDs/video clips on various topics where appropriate. The lecturer will vary the format, style, pace and flow to meet your needs but remember—your willingness to participate and share your knowledge/experiences will help your learning and that of the other students. If you have not studied marketing before it helps your learning if you start to become a highly aware consumer. This means, for example: 1. When you see an advertisement on TV or in a magazine ask yourself the following; a. ho is the target market? What has led you to this conclusion? b. what is the key message? How is it being communicated? c. is this the best medium to reach this target market? 2. When you’re at the supermarket take note of; d. what products/brands are placed in the best locations (where in the store/on what shelf) e. whether house brands are taking space from national/international brands f. what price or sales promotions are being run g. determine, if at all, how these marketing tactics affect your buying behaviour 3.Take note of how you go about your shopping for a variety of goods/services—just buy what you always buy, search for products and prices on the Internet first, speak to friends, who makes the final decision, who purchases the product 4. If you’re not happy with a product or service be an active consumer—contact the firm and assess how they handle your feedback/complaint—this is a good way to find out just how customer oriented a firm is. 4LEARNING TASKS AND ASSESSMENT: 4. 1Summary It is emphasised that this course requires a significant commitment outside of formal class contact.The learning tasks in this course may include classes (lectures, tutorials or seminars), required reading, the preparation of answers to set questions, exercises and problems, a nd self-study. In addition, students may be required to complete an assignment, test or examination. Summary of suggested time allocations for this course Classes | 3 hours per topic for 12 topics| 36 hours| Reading| 2 hours per topic for 12 topics | 24 hours| Preparation of set questions, exercises and problems| 4 hours per topic for 12 topics| 48 hours| Preparation of assignment| | 20 hours|Study and revision for test and end of semester examination| | 22 hours| TOTAL| | 150 hours| 4. 2Attendance and Participation It is in students’ interest to make every effort to attend all the classes for this course and to complete all preparatory and assessment tasks. It is our experience that those students who do not attend class or carry out the associated activities are more likely to do poorly or to fail the course completely. Learning Task| Assessment| Weighting| Demonstrate knowledge of the early course material such as: core marketing concepts (e. g. the value exchange) and the 4Ps| Individual Assignment| 25%| Via selection (by the student) of a firm/product/service, demonstrate application of critical marketing concepts and business acumen through the analysis and evaluation of relevant case questions/requirements| Group Presentations and Report| 25%| Demonstrate knowledge of key marketing concepts by applying them in different marketing situations| Examination| 50%| 4. 3Note on Assessment The University of Ballarat PASS grade is achieved at 50%. To pass the courses listed below student must achieve this and pass the examination (if applicable).All other courses must achieve a pass overall. BUACC1506, BUACC1507, BUACC1521, BUEBU1501, BUECO1507, BUECO1508, BUENT1531, BUHRM1501, BULAW1502, BULAW1503, BUMGT1501, BUMKT1501, BUMKT1503, BUTSM1501, BUTSM1502, BUACC5901, BUACC5930, BUACC5932, BUACC5933, BUACC5934, BUACC5935, BUACC5936, BUACC5937, BUECO5903, BUHRM5912, BULAW5911, BULAW5914, BULAW5915, BULAW5916, BUMGT5921, BUMGT5926, BUMKT5901, BUMKT5922. You nee d to get at least 50% in the exam and at least 50% overall to pass this course. Students are strongly advised to attempt ALL assessment tasks.Students who do not submit a task(s) or fail a task(s) in the semester will be identified as a ‘student at risk’ of unsatisfactory academic progress (outlined in the Business School Handbooks) and will be directed to the School’s Intervention Program. Students who encounter difficulties or who are otherwise concerned regarding their progress should consult their lecturer. Assessment criteria set out the details by which performance in each task will be judged. This information will give a clear and explicit understanding of the expected standards to be achieved relative to the marks awarded.The Assessment Criteria Sheet for each assignment for this course is at the end of this document. 4. 4Assignment One—Individual Report Due Date: Week 6 Submit a hard copy at MIT level 7 no later than Wednesday 19th December 2012 B y 4 pm Weighting:25% Length:Approximately 2,500 words This assignment focuses on how a product or service (which you can choose) delivers value to customers through the 4Ps of marketing (product, place, price and promotion). This is an introductory assignment. We do not expect you to know the intricate details of each of the 4Ps yet as these are considered later in the course.This assignment can make use of a product or service from Australia or from another country—however; you are much more likely to have greater access to information if you choose a company that operates in your city/country. That is, if you are studying in Sydney chose a company that operates in Sydney, or if you are studying in Hong Kong, chose a Hong Kong company. You are required to collect data and discuss how the product or service, delivers value to customers. This assignment gives you the chance to use your own views and opinions.Use sentences such as (in regards to, for example, promotion) ‘ this product (say a Toyota car) delivers value to customers in a number of ways†¦first of all, as in the attached advertisement. ’ Then describe the advertisement and how the advertisement helps to promote Toyota, it could be in regard to the wording, colours, design and so on. The second promotional aspect might be perhaps a radio advertisement†¦ so be quite specific. Try to discuss how each aspect of the product or service delivers value, that is, helps to market the product or service. Pick any product—a brand or car etc. but be specific, don’t just select ‘Toyota’ but pick a particular product. The product can be from Hong Kong or abroad. You could pick a service, but again be specific, (i. e. , perhaps Star Ferry in Hong Kong). * Describe the company providing the product or service in two paragraphs or so. This is just a basic introduction. * Describe, in your own words (i. e. , do not just use information off a website etc. ), how y ou feel the product or service delivers value to customers as follows (This is 80% of the assignment): The product or service—how does it deliver value to customers? Provide examples. (Aspects could be design, features, even brand, image reputation); * The price of the product or service—how does this deliver value to customers (perhaps it is cheap, or even expensive which can give customers a sense that the product or service is high quality, has status and so on). * The place of the product or service (the location in which customers can access the product or service). Perhaps the service is located in a particular place which can help its image and status i. e. a Kmart store in Australia located in a very good shopping centre; or Watsons in Hong Kong located in the busiest part of Hong Kong, such as Mongkok. But place can be very specific, too, perhaps a book—perhaps a popular novel, is located in a very smart bookshop (i. e. Pageone Hong Kong, or a specialit y bookshop in Australia) which can improve its status, and brand image); * The promotion of the product or service—the way in which the product or service is promoted). Perhaps the product or service benefits from some very smart advertising or promotion. Provide an example of an advertisement. . 4. 1Individual Assignment—Assessment Criteria This assignment is an introductory one and it is designed to cover some of the key aspects of marketing as contained in the first few chapters of the text book. It is an assignment which understands that many of you may not have come from a marketing background. Indeed, for many of you, this may be your very first course in the MBA so this is an assignment which helps you to understand some of the basic aspects of marketing and, indeed, of assignment preparation in a western MBA environment. Follow the format given above.At the back of this document is an Assessment Criteria Sheet (ACS) for the individual assignment—please n ote that the focus of the assignment is HOW VALUE IS DELIVERED by the product (or service) you select via the 4Ps. Hence, it is pertinent that you write something like ‘the product provides value because it is the most economical on the market’ or ‘value is provided because the product is distributed through all major supermarket chains and online’. To help you understand how firms can provide value your lecturer will allocate time on the first day to discuss the Office Depot case.You will form groups and answer specific questions and present to the class. You will review a sample of a ‘model’ report of this assignment which will give you clear indications of what is required to earn a high mark. 4. 5Assignment Two—Group Presentation and Report Due Date: Report—Due week 11 Submit a hard copy at MIT Melbourne level 7 no later than 30th January 2013 by 4pm. Presentation— 31st January 2013 Hard copy of the presentation is to b e handed to the lecturer before the presentation. Submit a hard copy at MIT no later than tutorial and lecture time. Weighting:25% (10% for the presentation and 15% for the report)Length:2,500 to 3,000 words for the report and an oral presentation of around twenty minutes followed by about ten minutes for questions. The presentation is usually accompanied by about 20 PowerPoint slides but again, you will be advised by your lecturer. This is a higher level assignment compared to Assignment One. Now we ask you to include some discussion, analysis, and creative thinking. In essence, you can now also provide more of your own ideas, viewpoints and thoughts about the topic. This a real life case study and this will be discussed by your lecturer.You will pick a real company to be the focus of your case study. The company could be the company as a whole, but it could instead be a product, or a service or, indeed, a range of products or services. History shows that it is easier to do this as signment if you focus on one specific product (or service) such as American Express Platinum Card rather than looking at the entire American Express suite of offerings or the company as a whole. The presentation and the report need to cover the following issues, although there may be some variation: talk to your lecturer.What is listed below is indicative, and often a presentation will have its own flow and format. The list of aspects below is for guidance only. 1. Describe the company, product or service. That is, give a short introduction. Provide some background. 2. Evaluate the product or service (or company). That is, discuss the product (or service or company) from a marketing perspective. To do this you may use the marketing mix to identify how the product, service or company satisfies its market. This discussion is not what the company writes about itself—it is the view of your group.YOU NEED TO COLLECT DATA. 3. Describe two target markets for the company, product or service. These markets may be identified by the company or you. If you researching a consumer product and are studying in Australia try to use the Roy Morgan Value Segments—see http://www. roymorgan. com/products/values-segments/values-segments. cfm. If you are studying elsewhere try to use the Strategic Business Insights VALS segmentation—see http://www. strategicbusinessinsights. com/vals/ 4. Evaluate these two markets. This means discuss and be critical of these markets.Are they too wide, or narrow? Are they, in your opinion, markets which seem to be appropriate (or viable) for the company (or its product or service)? 5. What would be FOUR new plans, ideas, products or services which your group feels would add value to the company? This part of your presentation, and report, can be creative. But JUSTIFY your ideas. By this we mean: where did your ideas come from—provide some background to your thinking and some theories to back them up. Remember to answer the se questions in a report format. Your lecturer will give you some tips here.As a note, the range of topics could be quite wide—for example, we have had presentations on nursing (as nurses provide value to their patients, staff and other stakeholders such as managers and government bodies), the retail sector (such as Watsons, for example), the I-Phone or I-Pod, or whatever. Marketing is about delivering value to a range of target markets—so it covers almost all sectors in business, and life. 4. 5. 1Group Assignment—Assessment Criteria At the end of this document is the Assessment Criteria Sheets for the presentation and report.The ACSs clearly show what needs to be addressed—not meeting these requirements will reduce your marks. For example, students sometimes don’t provide an Executive Summary or provide one but do not address the required elements—marks cannot be earned in such a case. You will be shown a sample of a group report and presen tation so that you will better understand what is required to earn a high mark. 4. 6Report Format Reports are to satisfy the following requirements. An Assessment Criteria Sheet MUST be fully completed and attached to the front of the assignment.The assignment MUST also have a cover page that includes: 1. BUMKT5901 Marketing 2. Insert Semester and Partner 3. Individual Assignment—Delivering Value OR Group Assignment—New Marketing Initiatives 4. Your name OR Names 5. Your student ID OR IDs 6. The Due Date 7. Submitted to—insert lecturer’s name Font—Arial Size—12 Paragraphs—fully justified Line spacing—single line Before and after spacing—0 points Paragraph spacing—one space before and after APA reference style 4. 7Peer Assessment Groups will be limited to a maximum of four members.Hopefully, this will limit the organisational and productivity issues that appear to plague group experiences. Peer evaluation may be un dertaken in this course. It will be the responsibility of all group members to produce a quality report. Hence, if there are group problems you are expected to sort them out so that the group, as a whole, does not suffer. If you need to discuss such a situation with your lecturer—DO NOT LEAVE IT UNTIL THE LAST MOMENT. Please note that if a Peer Evaluation is required for your group, under normal circumstances no marks can be awarded to the group members until ALL members have returned he Peer Evaluation sheets. Peer Evaluation covers individual performance on: * Understanding of the task and topic * Industry and initiative * Dependability and integrity * Participating as a group member * Attendance To help you formulate a fair peer evaluation all students should keep notes on, e. g. : * Tutorial and meeting attendance * Allocation of tasks—who is to do what and by when * Whether requested material is delivered on time and at sufficient quality/quantity * Dates and deta ils of all communications—verbal, SMS, email and any other formYou should all regularly ‘sign off’ so that there is consensus of what has occurred, what is being requested and by when, etc. If a group has to complete a confidential peer evaluation each student will obtain 50% of the group mark plus some allocation of the other 50% according to the result of the peer evaluation. No student can attain a mark that is higher than what the paper attained. For example, if the paper received 14 out of 20 then the student with the highest peer evaluation will receive 14 marks—the other students will receive a percentage of that student’s mark.The following example should clarify the approach. Assignment mark| 14 (out of 20)| | | Students| A| B| C| Marks @ 50%| 7| 7| 7| Peer evaluation (out of 100)| 100| 80| 70| Additional marks| 7| 5. 6| 4. 9| Final marks| 14| 12. 6| 11. 9| NB: Where the lecturer believes that the Peer Evaluations have not been completed fa irly he/she can amend the final marks generated by the above formula. 4. 7. 1Non-contributing Group Members Students need to understand that as a member of a group you have obligations to the other group members and failing to meet these obligations may put their and your performance at risk.Where a student (or students) is (are) not fulfilling these obligations all group members will be required to complete an independent and confidential Peer Evaluation. Where a student is rated poorly by fellow group members the offending student not only faces the prospect of scoring substantially reduced marks but may also: * Receive a letter from the School to, e. g. requesting the student to attend a meeting with the Deputy Dean or some other nominated party; and/or * Where applicable, be excluded from the group. * 4. 7. 2Removal from a GroupThis is a last resort approach where under certain conditions a student can be removed from a group if he/she does not contribute as expected. This remov al can occur at any time and then this student will be required to complete the group assignment as an individual assignment. The decision to remove the student is at the sole discretion of the lecturer after collecting data and speaking with the group members. Aspects that may be taken into account when reaching such a decision are: * Tutorial and ex-class meeting attendance * General attitude displayed towards the assignment Not responding to group members’ communication efforts * Not completing assigned tasks at the appropriate standard and on time * Not responding to the lecturer’s communication efforts To assist with this decision making students should keep individual diaries recording data related to the above points. 4. 8Exam A three hour (50%) exam will be conducted at the end of the semester to test material covered throughout the course. You will be provided with an idea of what is in the exam. All materials covered throughout the semester (that is, in the s chedule below) are examinable—includes any handouts etc.Examination assessment criteria include: 1. Your ability to apply marketing concepts to solve new problem situations. 2. Your ability to demonstrate knowledge and understanding of marketing concepts. 3. Your ability to demonstrate critical thinking, deductive reasoning and logic in relation # 1 and # 2. NB: You must pass the exam (i. e. , obtain at least 50%) and also gain a minimum of 50% overall to pass this course. 5SCHEDULE: As this subject is taught in intensive mode, and seeks to be highly interactive, the material covered may vary from the schedule detailed below.However, to ensure you get the maximum value from the subject it is suggested that you pre-read as much as possible prior to the class. Date| Lecture| TextChapters| Week 1Insert day and date| Course administration and introductionsMarketing management importanceOffice Depot case| Course description1Handout| Week 2Insert day and date| Customer behaviourHow the kids took over OR Consuming kidsIndividual assignment: discussion and formulation| 2DVD| Week 3Insert day and date| SegmentationEconomic segmentationIndividual assignment: discussion and formulation| 3Lecture notes| Week 4Insert day and date|TargetingPositioningGroup assignment: group formation and discussion| 45| Week 5Insert day and date| Products: goods and servicesProfitable product paradigm| 6Lecture notes| Week 6Insert day and date| BrandsPeter Day (BBC)New products| 7Podcast 8| Week 7Insert day and date| Marketing communications & IMCGruen Transfer| 11 & 12DVD| Week 8Insert day and date| Social mediaPricing| 139|Week 9Insert day and date| Distribution and logisticsThe price we payCustomer satisfaction and relationships| 10DVD14| Week 10Insert day and date| Presentations Marketing researchMarketing strategyDetroit: ain’t too proud to beg| 1516DVD| Week 11Insert day and date| Presentations Marketing plans| 17| Week 12Insert day and date| Presentations Course summary Marketing mind mapExam details and preparationCourse evaluation| | | SWOT VAC and EXAMINATIONS| | 6ADDITIONAL RESOURCES: Additional useful references: Each day there are articles in the daily press that address key concepts covered by this course.Articles of interest can be brought to class for discussion. There is also a wide range of general marketing textbooks available that introduce basic marketing concepts. These books may help to supplement the material presented in your prescribed text. Other useful texts for general marketing knowledge, case analysis techniques and presentation skills include: * Kotler, P. , Brown, L. , Burton, S. , Deans, K. , Armstrong. G. (2009). Marketing. (8e), Sydney: Pearson Education. * Hubbard, G. ‘Analysing A Case', in P. Graham. (1990). Insights into Australian marketing: Readings and cases. Sydney: PrenticeHall. Jobber, D. (2009). Principles and practice of Marketing (6th Ed. ). London: McGraw-Hill. * Lamb, C. W. , Hair. J. F. & McDaniel, C. , (2011). Marketing (11th Ed. ). Mason: South Western. * MacNamara, J & Venton, B. (1990). How to give winning presentations: Sydney: Archipelago Press. * Nutting, J. & White, G. (1990). The business of communicating (2nd Ed. ). Sydney: McGrawHill. * Pride, W. M. & Ferrell, O. C. (2011). Foundations of marketing (4th Ed. ). Mason, OH, South Western. There are also numerous books written by Philip Kotler, either by himself or with other authors.For a comprehensive list of marketing journals go to: http://www. tilburguniversity. edu/about-tilburg-university/schools/economics-and-management/organisation/departments/marketing/links/journal1. html The major journal is the Journal of Marketing. Other journals that you should become familiar with and could use in your research for your assignments include: Australasian Marketing Journal Journal of Advertising Journal of Consumer Marketing Journal of Consumer Behaviour Journal of Product and Brand Management Journal of Strategic Marketin g Industry related linksThere is a diverse source of industry sites where the concepts covered in this subject are touched on. www. inc. com This is America’s number one entrepreneurship and small business site. Great if you are starting up your own business and some good general coverage of marketing topics (see the sales and marketing tab). www. marketingprofs. com The Marketing Professionals site, as the name suggests, is targeted as the specialist marketer. Click on the ‘marketing articles’ tab and you will find a list of main marketing topics covered and many you may not have thought of.As it is written for practitioners, most of the articles are 2 -3 pages in length. Marketing consulting firms http://www. tomspencer. com. au/2008/07/27/strategy-consulting-and-business-consulting-firms-list-australia/#Deloitte http://www. stormscape. com/inspiration/website-lists/consulting-firms/ The leading marketing consulting firms, both international and national, seek to hire the best and brightest people who come up with the big ideas that change the world! Of course they have to tell everyone how smart they are (many of them are very smart).To do this they write and publish insight and thought pieces on current industry and discipline trends. You will need to do a bit of searching but you will often find some very good general articles. www. digitalbuzzblog. com This site has the latest campaigns from the world of digital. Be careful it can be addictive!! Read the editorial commentary to get insight into the objectives organisations set for their campaigns. Adopted Reference Style APA – http://www. ballarat. edu. au/library/assignment-and-research-help/referencing ASSESSMENT CRITERIA SHEET Assignment #1—Delivering Value Student| Student Number| Email| | | Criteria| Maximum Marks| Comments| Executive Summary * Introductory sentence * Major findings| 4| | Introduction * Company background| 3| | Product – Describe product/serv ice- Features/benefits- Value delivered| 4| | Promotion – Describe—provide examples- Value delivered| 4| | Price – Data collected- Describe—provide examples- Value delivered| 4| | Place – Describe—provide examples- Value delivered| 4| | Presentation/Appearance- English expression, degree free of spelling errors, formatting, use of tables, correctly referenced, etc. | 2| | Total| 25| | Mark:___________Comments:______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ASSESSMENT CRITERIA SHEET Assignment #2—New Marketing Plans (Report) Student| Student Number| Email| | | | | | | | | | | | | | | | Criteria| Maximum Marks| Comments| Executive Summary * Introductory sentence * Major findings- Major recommendations| 2| | Introduction * Company background | 0. 5| |Product/service evaluation * Description of product/service| 2| | Promotion evaluation * Description of promotional activities| 2| | Price evaluation * Description of pricing strategies| 2| | Place evaluation * Description of how product is distributed| 2| | Market segments * Description of two segments * Evaluation of two segments| 2| | New Marketing initiatives * Description of FOUR new initiatives * Rationale for success| 2| | Presentation/Appeara nce- English expression, degree free of spelling errors, formatting, use of tables, correctly referenced, etc. | 0. 5| | Total| 15| | Mark:___________Comments:_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ASSESSMENT CRITERIA SHEET Assignment #2—New Marketing Plans (Presentation) Student| Student Number| Email| | | | | | | | | | | | | | | |

Augustine Medical Case Study - 1763 Words

Introduction The Bair Hugger Patient Warming System is marketed to hospitals in the United States. It is a device that has been designed specifically to treat hypothermia which many patients suffer from after operations. The Warming system is composed of two elements; there is a heater/blower unit and disposable warming covers. The ultimate problem facing Augustine Medical, Inc. is how to price theses two components of the product and how to position it compared to its competitors. There are many substitutes available for hospitals to treat and prevent hypothermia. However, there are many disadvantages to the variety of other devices which virtually treat the same condition. Augustine Medical believes that their product is superior to†¦show more content†¦The margin paid to the distributors would be competitively set at 30% of the delivered selling price on the heater/blower unit and 40% of the delivered price on the blankets. Promotion: Currently Augustine Medical Inc is relying on distributors to push their products. Augustine Medical Inc also is promoting their products by creating sales literature for the Bair Hugger Patient Warming System, where features and benefits of the product are detailed. Augustine Medical Inc personal experience indicated that all of these features would be welcomed by nurses and patients alike. Price: Heater/Blower must be under $1500 to avoid hospitals going through formal review and decision process.†¨Only 80% of the hospitals have enough hospital rooms to have use for the Bair Hugger. Investor interest in Augustine Medical Inc and the medical technology it provided produced an initial capital of $500,000. These funds include RD, staff support, facilities and marketing. It was believed that this initial investment would cover the fixed costs of the company during its first year of operation. Variable Cost = $380 per heater and $.85 per blanket. Margin paid to distributors would be 30% of delivered selling price of the heater/blower and 40% of the delivered price on the blankets, less discounts for both. There are 31,365 recovery beds minus the hospital that haveShow MoreRelatedThe Use of Traditional Medicine in the Caribbean2583 Words   |  11 Pagescultural beliefs and ancestral practices. Modern Medicine-Medicine as practiced by holders of M.D (medical doctor).Other terms includes: allopathic medicine; western medicine; mainstream medicine; orthodox medicine; regular medicine and biomedicine. Acupuncture- a medical treatment from China that involves putting sharp thin needles into the body at very specific points. Naturopathy- a system of medical treatment that treats illness by natural methods such as exercising and controlling the food youRead MoreTechnology And Medicine : Promise And Peril974 Words   |  4 PagesTechnology in Medicine: Promise and Peril Saint Augustine once said, â€Å"What does love look like? It has the hands to help others. It has the feet to hasten to the poor and needy. It has eyes to see misery and want. It has the ears to hear the sighs and sorrows of men. That is what love looks like.† The profession of medicine can be traced back to the 5th century BCE this signifies how important the relationship between a patient and the doctor is. The fact that this profession until now stands outRead MoreCapital Punishment : An Unnecessary Practice1630 Words   |  7 Pagescapital punishment is a complicated process not necessary in today’s society since it creates more detriments than benefits. By evaluating the procedures and consequences of the capital punishment in a constitutional and philosophical perspective, this study reveals how capital punishment is an unnecessary technique in criminal justice. Despite murderers deserving to die, the death penalty should be abolished since its practice is neith er morally nor politically correct. The arguments against the capitalRead MoreAbortion : Pro Choice And Pro Life Essay1224 Words   |  5 Pagesfourteenth century BCE, during this time women who induced the procedure were impaled on a stake and left to die. The issue has been an immense controversy for centuries, the Christian church claimed the procedure as a sin during the first century, Saint Augustine attempted to convince the people that the fetus does not have a soul until it is born (Kaplan). Today abortion is a heavily debated topic among advocates that are pro-choice and protesters that are pro-life. Anyone who self-identifies to be pro-choiceRead MoreEuthanasia and Assisted Suicide1645 Words   |  7 Pagesin the twenty-first century, is subject to many discussions about ethical permissibility, which date back to as far as ancient Greece and Rome. It was not until the Hippocratic School removed the practice of euthanasia and assisted suicide from medical practice. Euthanasia in itself raises many ethical dilemmas – such as, is it ethical for a doctor to assist a terminally ill patient in ending his life? Under what circumstances, if any, is euthanasia considered ethically appropriate? More so, euthanasiaRead MoreEssay Moral and Ethics: Euthanasia and Physician-Assisted Suicide 1776 Words   |  8 Pagesthe twenty-first century, is subject to many discussions about ethical permissibility which date back to as far as ancient Greece and Rome , where euthanasia was practiced rather frequently. It was not until the Hippocratic School removed it from medical practice. Euthanasia in itself raises many ethical dilemmas – such as, is it ethical for a doctor to assist a terminally ill patient in ending his life? Under what circumstances, if any, is euthanasia considered ethically appropriate? More so, euthanasiaRead MoreApplication Of A Master s Program1161 Words   |  5 PagesHealth Administration with a concentration in informatics for the fall of 2016. After earning my un dergraduate degree in Health Administration from the University of North Florida in 2015, I worked for two healthcare systems; Flagler Hospital in St. Augustine, Florida and Sentara Healthcare in Norfolk, Virginia. I have always known I wanted to be in healthcare as a child. My dreams ranged from being a Surgically Oncologist to a Dentist to a Chiropractor. As a high student my plans and dreams had changedRead MoreEuthanasia: An Ethical Dilemma Essay1810 Words   |  8 PagesThe ethical debate regarding euthanasia dates back to ancient Greece and Rome. It was the Hippocratic School (c. 400B.C.) that eliminated the practice of euthanasia and assisted suicide from medical practice. Euthanasia in itself raises many ethical dilemmas – such as, is it ethical for a doctor to assist a terminally ill patient in ending his life? Under what circumstances, if any, is euthanasia considered ethically appropriate for a doctor? More so, euthanasia raises the argument of the differentRead MoreMedicine And Health Care Are Two Of The Many Things We1548 Words   |  7 Pagesof medicine and surgery as it is today. Many widely accepted and professional techniques that were used in the 1800 s would be co nsidered barbaric, medieval, and would almost certainly be illegal in the modern day. Obviously, one must begin a study of American history at its beginning. Because wars always show the most grotesque of disfigurements, I will naturally begin at the American revolution. The medicine practices of the period in America were essentially a mirror of the practices employedRead MorePer Business Insider, Forty-Two Million Prostitutes Work1573 Words   |  7 Pagesthe spread of sexual transmitted diseases but this is not the case and has not always been the argument against prostitution. In an article called â€Å"Why is Prostitution Criminalized? An Alternative Viewpoint on the Construction of Sex Work,† by Rebecca Hayes-Smith and Zahar Sherkarkhar, researches argue that before the nineteenth century the debate was based on moral grounds, but after the nineteenth century it was shifted to the medical issues. It is especially interesting that, â€Å"At the time doctors

Top Enduring Issue Essay Samples Reviews!

Top Enduring Issue Essay Samples Reviews! Where to Find Enduring Issue Essay Samples As you already see from the above mentioned persuasive essay samples, these forms of papers can be quite different. You may use the documents supplied to support your additional info. Do not conceal facts, but you should be cautious when you present information from several sources, especially if it's contradictory. When you're selecting an essay topic, it is necessary to pick one that has a lot of information and statistics to strengthen your standpoint, nor exaggerate any info you've chosen to write about. There are several good persuasive essay topics to select from. The simplest approach to compose a decent persuasive essay is to chose a topic you're confident in. You cannot compose an ideal enduring issues essay should you not create a compelling thesis. The very best persuasive short essays often concentrate on controversial problems. Each paragraph should have a topic sentence. Your paragraphs need to have a topic sentence each and they should all be connected to the central enduring matter. Qualities of an excellent persuasive essay topic The topic needs to be specific. Selecting an excellent topic for your essay is among the most essential and frequently tricky parts for many students. Type of Enduring Issue Essay Samples This wikihow is going to teach you just how to compose a letter of application for employment from preparing writing and finishing. The work application essay is where you're in a position to showcase your experience and techniques that fulfill the needs of the work position you're applying for. The very first challenge is to work out the way to give technology users with some direly-needed direction. Search for any changes as time passes. In most high schools, your capability of writing this kind of essay is going to be evaluated in class. To begin with, growing prosperity in many sections of earth has increased the amount of families with money to put money into their kids' future. A student ought to keep in contact with the hottest trends and know which persuasive essay topics are related to sound convincing in regards to defending personal opinions. There are many persuasive essay examples college students are able to make use of online. Enduring Issue Essay Samples - the Conspiracy Folks realize the worth of very good well-being, and that is the reason why folks are spending a good deal of time doing research searching for the cure to unique illnesses. The main reason is you will not be healthy enough to do the things you like doing but will be limited. You must also demonstrate the way the issue has affected people or has been affected by men and women based on the issue chosen. As a way to do this paper, you might want to narrow the issue you're thinking about so you could cover the idea more effectively. The target of a persuasive essay is to convince your readers your viewpoint is the appropriate viewpoint. Observe that the objective of a persuasive speech is just like the purpose for writing an argumentative or persuasive essay. The simplest way to fix the sort of an essay is to realize the writer's point of view. If you're terrified of speaking in public, writing a persuasive essay for a specific audience is the best way to remove this fear. Naturally, the prominent issues in a particular era happened due to a reason. The main reason behind such support is to maintain the government focused on fighting one enemy away from the United States boundaries. Discuss either side of the argument and provide your own opinion. Go beyond the notion of racial discrimination and consider the thought of equality of opportunity. In either instance, you should supply compelling evidence that the matter is significant and deserves attention. It's advisable to opt for a problem that you are able to expand on. You can also th ink about nested troubles. For instance, if you decide to go over the human trafficking issue mentioned previously, you can follow two pathways. You may be rich but if you've got a terrible personality people don't wish to be associated with you. It is possible to then practice replicating successful connections between ideas in your practice essays. Persuasive essay topics don't always need to be of a severe nature, you can write about things which are linked in your life. The main element which produces a persuasive essay in English stand out from the remainder of assignments is the use of reasoning. Making the completion of private finance coursework a requirement for graduation would guarantee that young people today are at least aware of the fundamentals of keeping up a financial stability. For that reason, it's imperative to learn how to approach any issue with a strong focus on solving it. While attempting to know how to compose a persuasive essay step-by-step, studen ts forget about another crucial activity. They have to write essays depending on the teacher's instructions or their desired style in writing. While there is absolutely no one correct method to compose these essays, this page will show you some great practices to think about when learning how to compose a persuasive essay. Now that you're acquainted with writing a DBQ essay, it wouldn't be too challenging in your part to compose a great and robust essay to land yourself a superior grade. Just adhere to the guidelines stated above, and you will be well on your way to writing a fantastic persuasive essay. How to compose my essay yourself for a work application examples. Keep reading for a discussion of the various ways this essay meets the requirements for an ideal score. Weave in your perspective to earn your essay unique. In this manner, you will be in a position to know for sure what your essay is all about before devising your thesis. It's important to define such an academic essay correctly to learn how to compose a persuasive essay.

Enlightenment And The Enlightenment - 907 Words

During the late 17th-18th century Enlightenment, people began to question the norms that had previously blindly accepted. Philosophes emerged, trying to find new ways to understand and improve their society. Using observation and reason, these philosophes uncovered natural laws of existence - patterns in nature and human behavior that could be used to understand the truth of all things and could improve human activities. All four of the Enlightenment philosophers emphasized people’s personal freedom in choosing their own political, religious, economic, and societal alignments, as long as in attaining their natural rights, people didn’t infringe on others’, because in doing so, they will benefit the whole society. According to John†¦show more content†¦The different religions confide in one another and perform tasks as a whole, like they were of the same backgrounds. Voltaire recommended that England apply this idea to their own society and politics becau se when there is a â€Å"multitude [of religions, the people] live happy and in peace.† (Doc B) He explained that allowing only one religion would make England tyrannical, and allowing just two would cause extreme conflict between religions, so the government should tolerate and encourage many different religious beliefs. According to Voltaire, this religious freedom would benefit the people on two fronts: in giving them a right to choose, and in making their society more advanced and efficient by allowing numerous perspectives on influential matters and preventing violent belief clashes. Adam Smith, an Enlightenment economist, advocated for a laissez-faire approach to the economy, leaving the citizens the right to control their economic system. He recommended that the government deregulate trade and allow people to be â€Å"perfectly free to pursue his own interest in his own way.† (Doc C) Since people work for their own benefit, Smith argued that the workers, while s triving for their own economic gain, would ultimately benefit the entire society, â€Å"led by an invisible hand,† (Doc C) which would equate the supply and demand of the free market. By giving people the right to decide how theShow MoreRelatedEnlightenment : The Age Of Enlightenment And The Enlightenment782 Words   |  4 Pages The Enlightenment or The Age of Reason was an European intellectual movement of the 17th and 18th centuries. The ideas during this period were about God, reason, nature, and developments in art, philosophy, and politics. The â€Å"Enlightenment thinkers† affected the development of the United States Government. The Declaration of Independence, Constitution Bill of rights and The Federalist Papers were all influenced by important enlightenment ideas of freedom, unavailable rights, and government. DeclarationRead MoreThe Enlightenment And The Enlightenment907 Words   |  4 PagesThe Enlightenment was an intellectual movement during the 17th and 18th century when the philosophers and scientists started examining the world through human intellect and reason. It is a new way of thinking which allowed human improvement. Generally, the enlightenment thinkers thought without prejudice. This cultural movement led to many new developments, ideas, and inventions in science, art, politics and philosophy. Reason guides human affairs. Science over religion, belief in freedom, libertyRead MoreThe Enlightenment : The Ideas Of The Enlightenment720 Words   |  3 PagesDuring the Enlightenment era, both elite culture and popular culture had influences, philosophers dominating the ideals of the time period. In the eighteenth century, philosophers such as Adam Smith, Thomas Hobbes, and Jean Jacques Rousseau empowered people to think upon their natural rights and suggested new ideologies to f ollow and/or support. Additionally, because of the Enlightenment, the Realist and Neoclassical Art Movement spurred and gathered momentum as artists changed the art scene withRead MoreEnlightenment And The Enlightenment Movement1317 Words   |  6 Pagesformulated by Rousseau during the Enlightenment movement. The Enlightenment movement in France was a product of the Scientific Revolution, a period in which there were new developments in politics, religion, and science which led to new governmental ideas, new religions, and new scientific advances. As France felt the full force of the Enlightenment movement, Frenchmen worked towards reforming the structures that initially bound and supported France before the Enlightenment period. These reforms createdRead MoreImpact Of The Enlightenment On The Enlightenment1056 Words   |  5 PagesThe Enlightenment Perkins, Katherine Per. 3 October 19, 2017 October 23, 2017 This essay discusses the enlightenment which was a time of great philosophical and intellectual ideas that swept Europe off its feet in the 18th century. During this time people doubted the existence of God and what the Church has to say about the laws and such. Older dogmatic suggestions were changed in America at this time as the colonies were no longer constrained by England. The attitudes in the colonies also changedRead MoreThe Enlightenment : The Greatest Impact Of The Enlightenment945 Words   |  4 Pageswould be very different if the Enlightenment did not occur in the 18th century. With people like Immanuel Kant, Baron de Montesquieu, and John Locke, the Enlightenment was one of the most revolutionary events to ever occur. For example, Immanuel Kant explored human experiences, Montesquieu believed that there should be three branches of government, and John Locke believed in the social contract and the ability to own life, liberty and property. The ideas of the Enlightenment drastically changed the worldRead MoreThe Enlightenment1278 Words   |  6 Pages World Literature The Enlightenment’s Impact on the Modern World The Enlightenment, Age of Reason, began in the late 17th and 18th century. This was a period in Europe and America when mankind was emerging from centuries of ignorance into a new age enlightened by reason, science, and respect for humanity. This period promoted scientific thought, skeptics, and intellectual interchange: dismissing superstition, intolerance, and for some, religion. Western Europe, Germany, France, and Great BritainRead MoreThe Enlightenment : Main Ideas Of The Enlightenment800 Words   |  4 Pagesfreedom was another prominent theme of the Enlightenment. By this, we mean the idea that man is endowed with certain liberties or rights. These rights were believed to have been granted by God and/or nature. Enlightenment figures typically espoused ideas of equality and human dignity. The Enlightenment had individual freedom with certain unalienable rights is very much in line with the Enlightenment concept about individual freedom.In addition Enlightenment philosoph ers main idea was too write aboutRead MoreThe Enlightenment For Independence And The Enlightenment Path To Independence857 Words   |  4 PagesIn the eighteenth century, Enlightenment ideas of universal human rights inspired the American and French Revolutions. Following Napoleon’s invasion of Spain, such ideas also ignited independence movements in Spanish America in the early nineteenth century. Simà ³n Bolà ­var, the â€Å"Liberator† of much of Spanish South America, cited Enlightenment ideology to justify independence. In his â€Å"Cartagena Manifesto† and â€Å"Jamaica Letter,† Bolà ­var used Enlightenment political ideology to promote criollo ¬-led centralizedRead MoreThe Enlightenment : The Impact Of The Enlightenment In America744 Words   |  3 PagesOne of the biggest influences of the European settlers was their ideology that they brought with them to new lands. The Enlightenment is defined purely in intellectual terms as the spreading of faith in reason and universal rights and laws, but the era encompassed broader developments such as the increased literacy and critical thinking, and less religious persecution. â€Å"The more they learned, the more European intellectuals became convinced not only that their culture was superior. . . they had

Code of Ethics for Health Education Profession †Free Samples

Question: Discuss about the Code of Ethics for Health Education Profession. Answer: Introduction: Ethics stand for the moral values which a person has for the society. They are in context with what the surroundings and the society feels is right regarding something. Hence, ethics are the code of conduct which a person has to follow or he feels right and what he plans to do for the people in the society. For me, following what is right to do in the society, or doing what is acceptable by the people is something what I plan to do in the society- something which I find is morally right in the society. According to me the nature of code of conduct is simple- following what is right in the eyes of the society(Greenberg 2001). The purpose of the code of conduct is that everybody does thing within the given frame and none crosses that line, which if done is punishable in the eyes of law and which for me is right as it does not give unlimited power to the people to exploit whoever they desire. For me there are certain social values which a person should imbibe, which makes someone good. They are- Respect for the people. Professional integrity. Social justice for everyone. Ethical practice increases the value and the image of the individual as well as of the organization is the eyes of the society as it not only makes the person seems to be socially oriented towards the society but also is seemed to be morally right to everyone(Botan 2015). Ethically made decisions are always right and are accepted by the large number of the people in the organization. Ethical practices and responsibilities can be bifurcated under various heads like the responsibilities towards clients, colleagues, at the workplace and the general ethical responsibilities. Under the general ethical responsibilities, according to me, the person should respect the dignity of the other people and should be committed to the social justice and sensitive practice(Flite 2013). I also think that being an ethical person has helped me to keep professional and dual relationships at bay and resolve the conflicts and be committed to the social rights of the people. I have also become responsible towards my clients and because of the ethical code of conduct I have understood the interest of the clients and what they are determined about. I have understood the privacy and confidentiality and that there should be consent of the people(Schwartz 2002). Being working in the ethical society under a code of conduct I have learnt the responsibilities towards my colleagues that how we should all work together in harmony to achieve the goals of the company and work towards its increased profits. There should not be any kind of self- hatred among people. Responsibilities towards service provision and management are something also what I have learnt. I have, with my own experiences learnt, that being working in the society in an ethical manner would always uplift the image of you and your organization and would be lead to the people trusting you and building faith as being ethically good is always the key to success. Bibliography Botan, C 2015, 'Strategic Communication Theory and Practice: The Cocreational Model', Wiley Blackwell. Flite, C 2013, 'Code of Ethics: Principles for Ethical Leadership', Online Research Journal, vol 10, pp. 5-10. Greenberg, J 2001, The Code of Ethics for the Health Education Profession, Jones and Barlett Publishers, London. Schwartz, M 2002, 'A Code of Ethics for CorporateCode of Ethics', Journal of Business Ethics, vol 41, no. 1-2, pp. 27-43.

Invention Of The Elevator Essays - Elevators, Skyscraper, Down

Invention of the Elevator Back in the days of the 1850's through 1900's the invention of the elevator was a big step for civilization. The people went from old fashion stairs to for them a minute ride of luxury and realization (opposed to climbing stairs). An American inventor named Elisha Graves Otis was the first person to invent the mechanical elevator with adequate safety devices, such as safety brakes which gripped on to the elevator cab's rails. Safey cables which looped around a drum that was attached to the driving motor. These cables were made out of heavy steel instead of rope that would wear and tear within a couple of weeks or maybe possibly a month. While on the other hand steel cables could last for a couple of years. Otis showed off his invention for the first time ar the Crystal Palace Exposition in New York City in 1854. People were estatic about the safety issue of the clamping arrangement that gripped the guide rails on which the elevator car moved when tension was released from the hoist cable. Which meant that if by chance the hoist cable ever snapped, clamps would grip the rails to keep the elevator cab from dropping and smashing at the bottom of the elevator shaft. Most of the United States civilization started to like elevators. Now that they were safer, people decided that elevators would take less time and less stress then taking the stairs. The first elevator was steam powered. It wasn't until later on when elevators had and electric motor. A New York department store called Haughwout Department store made the news and history books in 1957 because they were the first one to have a passenger elevator, driven by steam power installed. The store was five stories high. Hundreds even thousands went into Haughwout a day to see and try out the new elevator. Soon after Haughwout installed their elevator other businesses and apartment buildnings started putting them in. Now that elevators are here cities could grow. Let me tell you why, because in the cities before elevators came about apartment buildings and stores were no more than five stories high and for a valid reason. No one would rent an apartment on the tenth floor if they had to take the stairs. So once the elevators came around buildings began to grow up. Think about it we wouldn't have skyscrapers because again on one would want to climb that many stairs. No skyscrapers would put a burden on the country. I think because a lot of people make their living by building and designing skyscrapers. That's thousands of people who would be working other jobs they didn't want to or they would be unemployed. In 1889 another big building in New York City made the record and history books being the first building to install an electrically driven passenger elevator. This building was the Demarst Building. This elevator had an electric motor to drive a winding drum in the building's basement. You held a lever turning it on and you stopped at the floor you wanted to. It wasn't until 1894 when the push button control panel was introduced. This panel made the elevator very easy to use. All you had to do was walk into the elevator push the button for the floor you wanted to go to and the elevator takes you there. And if by chance the elevator got stuck or there was an emergency there was a button you could ppush so a bell would rind and someone would hear it and call for help. These buttons made the operation of the elevator so easy that even a toddler could work it. Later that year a hoisting aparatus was demonstrated in England. This aparatus applied electric power to a pulley at the top of t he shaft. The weight of the car and counter weights guaranteed traction. This made it possible to move the cable drum to the top of the shaft, leading to higher shafts in taller buildings. For example, the Empire State Building in New York City would have needed this aparatus because at the time this was to be the tallest building in the world. Now you think that all of these elevator