With reference to your own research, do you think that the ability of Essay - 2

With reference to your own research, do you think that the ability of a business to act successfully in a socially responsible manner is mainly determined by the products it produces - Essay Example e the growing significance of Corporate Social Responsibility and issues of sustainability for consumers, a study by Reputation Institute (2014) indicated that about 60% of consumer perceptions othe companys reputationon determine the consumers’ willingness to work for, invest, or recommend a company while 40% is due to the consumers’ perception of the product or services sold by that company. For this study, the major considerations are the main benefits of CSR in relation to costs for the business; the significance of CSR in relation to other objectives; the major determinants of responsibilities that are accepted by a business and those that are not; the factors that determine the extent to which business is socially responsible, and the extent of government influence on CSR,. At Microsoft, there is a continuing commitment to work to fulfil public responsibilities and to serve the needs of people in communities worldwide. However, for Microsoft, the fundamental obligation is the role Microsoft serves as an accountable universal corporate citizen (Smith, 2012). In addition, Microsoft earned the best CSR reputation through initiatives such as Citizenship Leads throughout the world working every day in collaboration to with a huge stakeholder’s base and with regards to numerous issues crucial to local communities. Microsoft Green is also another CSR initiative aimed at emphasizing Microsoft’s Environmental Sustainability Team. In order to implement its CSR initiatives, Microsoft works with investors, non-profits, governments, and other organizations, including the Boston College Center, CSR Europe, Net Impact, World Economic Forum, and Clinton Global Initiative. For more than 51% of Google consumers across the 15 universal markets, working at Google is great (Smith, 2013). With such perceptions, Google has managed to successfully establish a caring perception around the world to ensure that they are a company that not only treats people well, but one that